November 30, 2013
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See What’s Inside
EXAMPLES FROM THIS COURSE PORTRAITS As you progress with portrait lighting, you will need to consider how you approach each subject and plan to light them. Faces come in all…
November 20, 2011
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Lesson 35: Page 28
When you need to find a photographer, do you prefer to look at portfolios or websites? “It is incredibly important for a working photographer today to have a well designed,…
November 20, 2011
Read More
Lesson 35: Page 27
Is there a self promotion or type of self promotion from a photographer that really jumped out at you? “Yes, I once received a metal first aid kit like you…
November 20, 2011
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Lesson 35: Page 26
Don’t call to early and don’t call to late. You don’t want to catch them before they have their coat off nor when they are putting it back on at…
November 20, 2011
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Lesson 35: Page 25
A self promotional piece landing on a photo buyer’s desk today will have an impression of some sort, especially if it is only one of a few that arrived today….
November 20, 2011
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Lesson 36: Page 23
Social Marketing: There is no doubt about the importance of social marketing. I could certainly write a whole chapter on social marketing and find it obsolete by the time I…
November 20, 2011
Read More
Lesson 35: Page 24
Strategy Now if you feel your head is swimming at this point as what to do and where to start, here are my suggestions; 1) Research. Decide what you like…
November 20, 2011
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Lesson 36: Page 22
Business sucks so what are you going to do about it? I think it is fair to say the business sucks in professional photography these days. I know a lot…
November 20, 2011
Read More
Lesson 35: Page 23
A few tips on art fairs and what you sell: 1) In the beginning , create a wide selection of subjects and test the waters for a few shows to find…
November 20, 2011
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Lesson 36: Page 21
Nature and Outdoor Photographers: Why you are better off being a local hero than an international nobody. The world of photography has changed immensely and if you have been a photographer for…
November 20, 2011
Read More
Lesson 35: Page 22
There are many options here as far as printing companies that you can work with. Keep in mind some of these books are very expensive and are really targeted for…
November 20, 2011
Read More
Lesson 36: Page 20
WHEN ONE THING LEADS TO ANOTHER Many, if not most photographers are stock photographers, photographing their favorite subjects and then finding markets for those images. Some are stock and assignment…
November 20, 2011
Read More
Lesson 35: Page 20
Blogging Besides a website, you may want to seriously consider blogging. Many photographers are finding the power that blogging can bring to their brand. Blogging started in many ways as…
November 20, 2011
Read More
Lesson 35: Page 21
PHOTO BOOKS Most photographers in the nature and outdoor business dream of publishing a book of their work. When they do it validates their work and they are a qualified…
November 20, 2011
Read More
Lesson 36: Page 19
Props, Models, and Location Scouting Adventure and recreation assignments are common for outdoor photographers. In many cases these assignments require specific locations where the client wants to shoot and whether…
November 20, 2011
Read More
Lesson 35: Page 19
NATIONAL AND INTERNATIONAL MARKETING There are probably more clients for your work in the national and international arena than around your home base. In today’s market, you must find ways…
November 20, 2011
Read More
Lesson 34: Page 18
Invoicing The last step in negotiating your transaction will be the invoice. It is imperative that you state the terms of the sale in your invoice or you could be…
November 20, 2011
Read More
Lesson 36: Page 18
Estimating The Photography Assignment A stock photo client has just called you about an assignment. They like your photography, working with you, and now want you to shoot a project….
November 20, 2011
Read More
Lesson 35: Page 18
One of the best approaches is to let the client set the tone and pace of the meeting. Let them ask the questions and you provide the answers rather than…
November 20, 2011
Read More
Lesson 35: Page 17
Portfolios This might be the most important tool you will use to earn business. Today there is a general feeling that a portfolio is not really needed because clients can…
November 20, 2011
Read More
Lesson 35: Page 16
Networking One of the most important aspects of marketing is networking. Using contacts and clients you work with as a tool to earn more business is one of the most…
November 20, 2011
Read More
Lesson 35: Page 15
Selling Yourself When it comes to marketing your photography business, you need to break down what you are selling and to whom. While many things we sell as photographers are…
November 20, 2011
Read More
Lesson 35: Page 14
I hate cold calling and here is what I do about it: Yes, photographers have to market and sell to stay relevant in this business. There is no way around…
November 20, 2011
Read More
Lesson 36: Page 15
Some additional pricing strategies Many photographers charge digital capture fees. This is based on each image that they capture and I have seen a range averaging between one dollar and…
November 30, 2013
Read More
See What’s Inside
EXAMPLES FROM THIS COURSE PORTRAITS As you progress with portrait lighting, you will need to consider how you approach each subject and plan to light them. Faces come in all…
November 20, 2011
Read More
Lesson 35: Page 28
When you need to find a photographer, do you prefer to look at portfolios or websites? “It is incredibly important for a working photographer today to have a well designed,…
November 20, 2011
Read More
Lesson 35: Page 27
Is there a self promotion or type of self promotion from a photographer that really jumped out at you? “Yes, I once received a metal first aid kit like you…
November 20, 2011
Read More
Lesson 35: Page 26
Don’t call to early and don’t call to late. You don’t want to catch them before they have their coat off nor when they are putting it back on at…
November 20, 2011
Read More
Lesson 35: Page 25
A self promotional piece landing on a photo buyer’s desk today will have an impression of some sort, especially if it is only one of a few that arrived today….
November 20, 2011
Read More
Lesson 36: Page 23
Social Marketing: There is no doubt about the importance of social marketing. I could certainly write a whole chapter on social marketing and find it obsolete by the time I…
November 20, 2011
Read More
Lesson 35: Page 24
Strategy Now if you feel your head is swimming at this point as what to do and where to start, here are my suggestions; 1) Research. Decide what you like…
November 20, 2011
Read More
Lesson 36: Page 22
Business sucks so what are you going to do about it? I think it is fair to say the business sucks in professional photography these days. I know a lot…
November 20, 2011
Read More
Lesson 35: Page 23
A few tips on art fairs and what you sell: 1) In the beginning , create a wide selection of subjects and test the waters for a few shows to find…
November 20, 2011
Read More
Lesson 36: Page 21
Nature and Outdoor Photographers: Why you are better off being a local hero than an international nobody. The world of photography has changed immensely and if you have been a photographer for…
November 20, 2011
Read More
Lesson 35: Page 22
There are many options here as far as printing companies that you can work with. Keep in mind some of these books are very expensive and are really targeted for…
November 20, 2011
Read More
Lesson 36: Page 20
WHEN ONE THING LEADS TO ANOTHER Many, if not most photographers are stock photographers, photographing their favorite subjects and then finding markets for those images. Some are stock and assignment…
November 20, 2011
Read More
Lesson 35: Page 20
Blogging Besides a website, you may want to seriously consider blogging. Many photographers are finding the power that blogging can bring to their brand. Blogging started in many ways as…
November 20, 2011
Read More
Lesson 35: Page 21
PHOTO BOOKS Most photographers in the nature and outdoor business dream of publishing a book of their work. When they do it validates their work and they are a qualified…
November 20, 2011
Read More
Lesson 36: Page 19
Props, Models, and Location Scouting Adventure and recreation assignments are common for outdoor photographers. In many cases these assignments require specific locations where the client wants to shoot and whether…
November 20, 2011
Read More
Lesson 35: Page 19
NATIONAL AND INTERNATIONAL MARKETING There are probably more clients for your work in the national and international arena than around your home base. In today’s market, you must find ways…
November 20, 2011
Read More
Lesson 34: Page 18
Invoicing The last step in negotiating your transaction will be the invoice. It is imperative that you state the terms of the sale in your invoice or you could be…
November 20, 2011
Read More
Lesson 36: Page 18
Estimating The Photography Assignment A stock photo client has just called you about an assignment. They like your photography, working with you, and now want you to shoot a project….
November 20, 2011
Read More
Lesson 35: Page 18
One of the best approaches is to let the client set the tone and pace of the meeting. Let them ask the questions and you provide the answers rather than…
November 20, 2011
Read More
Lesson 35: Page 17
Portfolios This might be the most important tool you will use to earn business. Today there is a general feeling that a portfolio is not really needed because clients can…
November 20, 2011
Read More
Lesson 35: Page 16
Networking One of the most important aspects of marketing is networking. Using contacts and clients you work with as a tool to earn more business is one of the most…
November 20, 2011
Read More
Lesson 35: Page 15
Selling Yourself When it comes to marketing your photography business, you need to break down what you are selling and to whom. While many things we sell as photographers are…
November 20, 2011
Read More
Lesson 35: Page 14
I hate cold calling and here is what I do about it: Yes, photographers have to market and sell to stay relevant in this business. There is no way around…
November 20, 2011
Read More
Lesson 36: Page 15
Some additional pricing strategies Many photographers charge digital capture fees. This is based on each image that they capture and I have seen a range averaging between one dollar and…
