logo
Already a member? Login here

Lesson 01 Intro to Commercial Photography´s archives ↓

Lesson 1: Page 01


Lesson 1: Page 02

In 1995, I was called by Nike, letting me know that Michael Jordan was in town for a game against the Portland Trailblazers. Since MJ was Nike’s best known and sponsored athlete, they always had a full schedule lined up for him including meetings about his product lines, shaking hands with the top brass, TV interviews, and of course; a photo shoot.

I had very little notice when they called, but of course dropped all my plans to spend the next day with the Nike group and Michael Jordan, photographing throughout the day. The assignment was to document the day, not only the events, but also him wearing and modeling his latest line of apparel. It was very humbling to spend the day with this very warm and gentle superstar.The content you are trying to access is only available to members. Sorry.

Lesson 1: Page 03

I think the aforementioned says it all. This business can be very exciting! The opportunities available to qualified photographer’s is immense! You, as an aspiring photographer, have the whole world as your studio to photograph. For most photographers in the business, they have an insatiable desire to create with the camera, a need to satisfy their creative heart and soul. And they want to be acknowledged by the public that they are good at what they do, not only by comments, but even better, a big fat paycheck for the effort.The content you are trying to access is only available to members. Sorry.

Lesson 1: Page 04

Your reasons are your own, but what you will learn in this course is that professional photography is a business and from the day you enter the market, your business creates a product and you must sell that product. In the beginning you will be thrilled that someone is now paying you to create photographs and this will be fulfilling. Over time and as the years go by, you may find some of this business a grind as you continue to do the same thing over and over.The content you are trying to access is only available to members. Sorry.

Lesson 1: Page 05

If it sounds like doom and gloom, find any profession that does not have its downside. The first most important aspect of professional photography is that it is not a job, it is a lifestyle. A lifestyle you have chosen. I have often joked that freelance photographers choose to work 80 hours a week so they don’t have to work 40 hours for someone else. Self employment as a photographer provides a lot of freedom. You can vacation when and if you want. You can travel many exotic and desirable places in the name of your photography business and tax deduct the costs. I am not suggesting by the way, cheating on your taxes, rather perfectly legitimate and legally deductible opportunities. You can create your own path to go in any direction you wish it to go and have the time of your life.The content you are trying to access is only available to members. Sorry.

Lesson 1: Page 06

What might you shoot or choose to specialize in?

There are many subjects that commercial photographers will be asked to shoot. They can range from simple portraits, to complex group photos for a business. Corporate and industrial images can be shot for a corporate identity brochure or annual report. Aerial, editorial, music and album covers all have photographers working those markets. There is architecture, food and beverage, catalogs, and fashion. Lifestyle, medical and health care, product, scientific, sports, and much more that I am sure I missed.The content you are trying to access is only available to members. Sorry.

Lesson 1: Page 07

The ability to create photographs is only a small part of this business. I will not only show you how to shoot that product a client just handed you, but also show you how to get that job you were just asked to shoot. We’ll look at day rates, pricing, and completing the assignment.

In doing my best to show you how to work as a commercial photographer, I feel obligated to be very realistic about what you will face when you enter the market. In the real world, a poor effort means a lost client that you worked hard to get and it puts a dent in your reputation. The content you are trying to access is only available to members. Sorry.

Lesson 1: Page 08

What you must do for yourself: Be honest, hard working, dedicated, and devoted to learning as much as you can. In addition to the work you produce for the course assignments, if you choose to, you must continue to do photography for the fun of it. As Ansel Adams said: “There is work that comes from within and work that comes from without”. Throughout you career, you will create work for clients and be paid, but you MUST continue, starting today, create work for yourself. The need to explore and create should never fade from within you. If it does, you must find something else to do for a living.The content you are trying to access is only available to members. Sorry.

Lesson 1: Page 09

Prepare to be poor

There is no simple way to say it, but expect to be poor when you start out. Unless of course you have financial resources where money is not a concern, then expect to penny pinch. If you already are in a career but are planning to jump into photography, then plan to have cash reserves that will carry you a minimum of one year and more if possible. The time it takes to establish a solid business cannot be over estimated. The content you are trying to access is only available to members. Sorry.

Lesson 1: Page 10

Equipment Primer

There is a vast array of lights and accessories that can be applied to your lighting needs and each creates a different quality of lighting effects. In this lesson we will cover the basic equipment needed for commercial photography and what type of light each produces.  First, consider the other equipment that should accompany your lights.The content you are trying to access is only available to members. Sorry.

Page 1 of 3:1 2 3 »
Skip to toolbar