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Lesson 23 Photograph Products and Business´s archives ↓

Lesson 23: Page 01

Lesson 23: Page 02

LARGE PRODUCTS ON LOCATION

Products photographed on location are generally products that cannot be brought to the studio or maybe the client wants an environmental feel to the shot. They are often products to large to get to the studio or possibly a product that the client just built and needs a photo of it before shipping to their client. These types of products can vary widely and you need to be prepared for any situation. I usually, but not always know what the product is and how big it is prior to arriving to shoot.The content you are trying to access is only available to members. Sorry.

Lesson 23: Page 03

This image is an example of large products on location where I could not take everything with me to do it the way I like. The reason was that we flew to this company in another state to shoot annual report images of manufacturing. I often will have a seamless background paper shipped to locations if I anticipate the need to shoot parts and components, but we did not anticipate this photo.

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Lesson 23: Page 04

The product below was placed on the seamless set up as a sweep. To get the reflection on the top surface of the product I again needed a large light modifier to create a broad highlight. The content you are trying to access is only available to members. Sorry.

Lesson 23: Page 05

These lights were all different heights depending where they were placed and so they would not create reflections. The umbrellas on the side were fairly easy to position since raising them up quite high was the solution. The two on the end were much tougher since the end was rounded and raising and lowering still left a reflection. The solution was to ‘cheat’ them towards the camera a little so any reflection fell off the end of the machine. Behind the machine were three raw heads pointing up to the ceiling and acting as fill lights. Since we turned off the overhead lights, the ceiling went a little dark, so these brought the level back up. The assignment took all day to do and the client was happy with the result.The content you are trying to access is only available to members. Sorry.

Lesson 23: Page 06

To make this work you have to be in a dark room or studio and have the lights off. You attached your PC cord to either a flash meter or hand held device to fire the flash independent of the camera. Set your shutter speed on Bulb and by using a cable release you can leave the shutter open in the dark studio. In the case of this image, I opened the shutter in the dark and manually fired the flash four times to build the required light and exposure to equal f/32. Of course, absolutely nothing can move during this time or it won’t work as you get ghosting or double exposures.The content you are trying to access is only available to members. Sorry.

Lesson 23: Page 07

The Valve Warehouse

This assignment was a different approach to a product photo. Here the client wanted to show volume of products in their warehouse rather than highlight an individual item. They wanted the rack full of their valves and crates that showed the printed destinations these products would be going overseas. We selected an area of the rack that looked fairly clean and had one of their staff organize them in a visually appealing layout.The content you are trying to access is only available to members. Sorry.

Lesson 23: Page 08

I also wanted to light this somewhat intimately.  So I used two grids with warming gels on two lights.  One grid is at four o’clock and hitting the face of the fellow on the left, while the other gridded light is at about 10 o’clock hitting the operator in the face and hand.  One more light with a blue light gel, is placed to the right of the camera and bounced off the ceiling to create an overall blue cast that is darker than the lighting exposure for the faces, subsequently it shows up as a dark blue or weaker light illuminating most of the scene with blue and where the gridded lights do not hit.The content you are trying to access is only available to members. Sorry.

Lesson 23: Page 09

A large light box was added to a boom and placed overhead of the hand and the bag and you can see the nice highlight along the edge of the hand and arm.  One more large light box was placed at about five o’clock and it acted as a fill light, filling in the shadows of the arms as well as highlighting the front of the bag nicely so that you could read the copy.The content you are trying to access is only available to members. Sorry.

Lesson 23: Page 10

The Printing Company

These next two photographs were taken for a printing company that wanted to update their brochure showing their services.  We had one day to get all the photographs they needed which equaled about six different setups.  This is quite common when you’re shooting for small business to have to shoot a lot of different photographs in one day and this means you work fast.

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