November 17, 2011

Lesson 32: Page 02

Since a professional photography business is your goal and you hope to be making money soon, then it is time to begin looking at your business setup. Many photographers, maybe…

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November 17, 2011

Lesson 32: Page 03

Legal Department: If someone is not paying you on time you have to call or write the letter. If someone used your photo without permission, you have to talk the…

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November 17, 2011

Lesson 32: Page 04

Record Keeping One of the nice things about being a professional photographer is the variety of fun activities you can do in the name of your business. I am referring…

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November 17, 2011

Lesson 32: Page 05

What else do you need in a n office? If you are shooting videos you need software. You will need an online delivery service for sending files, like Dropbox or…

Read More
November 17, 2011

Lesson 32: Page 06

I have worked in very small spaces when I had to, but feel that 1000 square feet is the minimum for size if you plan to have a client area,…

Read More
November 17, 2011

Lesson 32: Page 07

Of course this all costs money. That is why sharing is a good way to go if you feel you have enough business to justify the monthly expenses. Clients use…

Read More
November 17, 2011

Lesson 32: Page 08

Now if you have determined that your average sitting has been $300, you need to do 21 sitting per month to reach your goal of $6300 in billings. That is…

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November 17, 2011

Lesson 32: Page 09

Be the business or build the business? Should you be the business or build the business? If you are the business, such as Jane Doe Photography, you are the business…

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November 17, 2011

Lesson 32: Page 10

I won’t mince words: I learned a lot from these guys and the experience was invaluable. I only quit assisting when I got too busy with my own clients.  You…

Read More
November 17, 2011

Lesson 32: Page 11

There are many reasons that people get into photographic assisting and the primary one is to learn from you.  I have on many occasions received numerous calls from persons wishing…

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November 17, 2011

Lesson 32: Page 12

My pool of assistants also contains several untrained persons that I have learned to trust on my photo shoots.  I tend to use them when I’m doing a photo shoot…

Read More
November 17, 2011

Lesson 32: Page 13

THE IMAGE OF YOUR BUSINESS Now that you’re open for business, what experience will the client have when they contact you? If you are open for business you need to…

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November 17, 2011

Lesson 32: Page 14

I have surmised from these conversations that I am much better off using my name and the word photography: Charlie Borland Photography than my original name which I incorporated: WildVision…

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November 17, 2011

Lesson 32: Page 15

Instead they memorize the domain name if they visit often. So if your domain name is a tough one to remember………..

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November 17, 2011

Lesson 32: Page 16

WEBSITES if you think having your own website is not important think again. Surveys suggests 90% of those looking for photographers will first check out their website. If they like…

Read More
November 17, 2011

Lesson 32: Page 17

You must decide if you will have a site primarily to display your work in a gallery format or a site devoted to e-commerce and income generation. I mentioned a…

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November 17, 2011

Lesson 32: Page 18

Another consideration is to step back and envision yourself as a photo buyer. If you had to purchase images on a regular basis, how would you prefer to do it…

Read More
November 17, 2011

Lesson 32: Page 19

The Business Plan Why would you want a business plan? Most photographers don’t do one and I must admit I’ve only done one once in my lengthy career. First, if…

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November 17, 2011

Lesson 32: Page 20

What about borrowing money to finance your business? Most businesses have a plan to borrow money when needed so what is the best way to do it? Most photographers probably…

Read More
November 17, 2011

Lesson 32: Page 02

Since a professional photography business is your goal and you hope to be making money soon, then it is time to begin looking at your business setup. Many photographers, maybe…

Read More
November 17, 2011

Lesson 32: Page 03

Legal Department: If someone is not paying you on time you have to call or write the letter. If someone used your photo without permission, you have to talk the…

Read More
November 17, 2011

Lesson 32: Page 04

Record Keeping One of the nice things about being a professional photographer is the variety of fun activities you can do in the name of your business. I am referring…

Read More
November 17, 2011

Lesson 32: Page 05

What else do you need in a n office? If you are shooting videos you need software. You will need an online delivery service for sending files, like Dropbox or…

Read More
November 17, 2011

Lesson 32: Page 06

I have worked in very small spaces when I had to, but feel that 1000 square feet is the minimum for size if you plan to have a client area,…

Read More
November 17, 2011

Lesson 32: Page 07

Of course this all costs money. That is why sharing is a good way to go if you feel you have enough business to justify the monthly expenses. Clients use…

Read More
November 17, 2011

Lesson 32: Page 08

Now if you have determined that your average sitting has been $300, you need to do 21 sitting per month to reach your goal of $6300 in billings. That is…

Read More
November 17, 2011

Lesson 32: Page 09

Be the business or build the business? Should you be the business or build the business? If you are the business, such as Jane Doe Photography, you are the business…

Read More
November 17, 2011

Lesson 32: Page 10

I won’t mince words: I learned a lot from these guys and the experience was invaluable. I only quit assisting when I got too busy with my own clients.  You…

Read More
November 17, 2011

Lesson 32: Page 11

There are many reasons that people get into photographic assisting and the primary one is to learn from you.  I have on many occasions received numerous calls from persons wishing…

Read More
November 17, 2011

Lesson 32: Page 12

My pool of assistants also contains several untrained persons that I have learned to trust on my photo shoots.  I tend to use them when I’m doing a photo shoot…

Read More
November 17, 2011

Lesson 32: Page 13

THE IMAGE OF YOUR BUSINESS Now that you’re open for business, what experience will the client have when they contact you? If you are open for business you need to…

Read More
November 17, 2011

Lesson 32: Page 14

I have surmised from these conversations that I am much better off using my name and the word photography: Charlie Borland Photography than my original name which I incorporated: WildVision…

Read More
November 17, 2011

Lesson 32: Page 15

Instead they memorize the domain name if they visit often. So if your domain name is a tough one to remember………..

Read More
November 17, 2011

Lesson 32: Page 16

WEBSITES if you think having your own website is not important think again. Surveys suggests 90% of those looking for photographers will first check out their website. If they like…

Read More
November 17, 2011

Lesson 32: Page 17

You must decide if you will have a site primarily to display your work in a gallery format or a site devoted to e-commerce and income generation. I mentioned a…

Read More
November 17, 2011

Lesson 32: Page 18

Another consideration is to step back and envision yourself as a photo buyer. If you had to purchase images on a regular basis, how would you prefer to do it…

Read More
November 17, 2011

Lesson 32: Page 19

The Business Plan Why would you want a business plan? Most photographers don’t do one and I must admit I’ve only done one once in my lengthy career. First, if…

Read More
November 17, 2011

Lesson 32: Page 20

What about borrowing money to finance your business? Most businesses have a plan to borrow money when needed so what is the best way to do it? Most photographers probably…

Read More