Lesson 32: Page 02
Since a professional photography business is your goal and you hope to be making money soon, then it is time to begin looking at your business setup. Many photographers, maybe…
Lesson 32: Page 03
Legal Department: If someone is not paying you on time you have to call or write the letter. If someone used your photo without permission, you have to talk the…
Lesson 32: Page 04
Record Keeping One of the nice things about being a professional photographer is the variety of fun activities you can do in the name of your business. I am referring…
Lesson 32: Page 05
What else do you need in a n office? If you are shooting videos you need software. You will need an online delivery service for sending files, like Dropbox or…
Lesson 32: Page 06
I have worked in very small spaces when I had to, but feel that 1000 square feet is the minimum for size if you plan to have a client area,…
Lesson 32: Page 07
Of course this all costs money. That is why sharing is a good way to go if you feel you have enough business to justify the monthly expenses. Clients use…
Lesson 32: Page 08
Now if you have determined that your average sitting has been $300, you need to do 21 sitting per month to reach your goal of $6300 in billings. That is…
Lesson 32: Page 09
Be the business or build the business? Should you be the business or build the business? If you are the business, such as Jane Doe Photography, you are the business…
Lesson 32: Page 10
I won’t mince words: I learned a lot from these guys and the experience was invaluable. I only quit assisting when I got too busy with my own clients. You…
Lesson 32: Page 11
There are many reasons that people get into photographic assisting and the primary one is to learn from you. I have on many occasions received numerous calls from persons wishing…
Lesson 32: Page 12
My pool of assistants also contains several untrained persons that I have learned to trust on my photo shoots. I tend to use them when I’m doing a photo shoot…
Lesson 32: Page 13
THE IMAGE OF YOUR BUSINESS Now that you’re open for business, what experience will the client have when they contact you? If you are open for business you need to…
Lesson 32: Page 14
I have surmised from these conversations that I am much better off using my name and the word photography: Charlie Borland Photography than my original name which I incorporated: WildVision…
Lesson 32: Page 15
Instead they memorize the domain name if they visit often. So if your domain name is a tough one to remember………..
Lesson 32: Page 16
WEBSITES if you think having your own website is not important think again. Surveys suggests 90% of those looking for photographers will first check out their website. If they like…
Lesson 32: Page 17
You must decide if you will have a site primarily to display your work in a gallery format or a site devoted to e-commerce and income generation. I mentioned a…
Lesson 32: Page 18
Another consideration is to step back and envision yourself as a photo buyer. If you had to purchase images on a regular basis, how would you prefer to do it…
Lesson 32: Page 19
The Business Plan Why would you want a business plan? Most photographers don’t do one and I must admit I’ve only done one once in my lengthy career. First, if…
Lesson 32: Page 20
What about borrowing money to finance your business? Most businesses have a plan to borrow money when needed so what is the best way to do it? Most photographers probably…
Lesson 32: Page 02
Since a professional photography business is your goal and you hope to be making money soon, then it is time to begin looking at your business setup. Many photographers, maybe…
Lesson 32: Page 03
Legal Department: If someone is not paying you on time you have to call or write the letter. If someone used your photo without permission, you have to talk the…
Lesson 32: Page 04
Record Keeping One of the nice things about being a professional photographer is the variety of fun activities you can do in the name of your business. I am referring…
Lesson 32: Page 05
What else do you need in a n office? If you are shooting videos you need software. You will need an online delivery service for sending files, like Dropbox or…
Lesson 32: Page 06
I have worked in very small spaces when I had to, but feel that 1000 square feet is the minimum for size if you plan to have a client area,…
Lesson 32: Page 07
Of course this all costs money. That is why sharing is a good way to go if you feel you have enough business to justify the monthly expenses. Clients use…
Lesson 32: Page 08
Now if you have determined that your average sitting has been $300, you need to do 21 sitting per month to reach your goal of $6300 in billings. That is…
Lesson 32: Page 09
Be the business or build the business? Should you be the business or build the business? If you are the business, such as Jane Doe Photography, you are the business…
Lesson 32: Page 10
I won’t mince words: I learned a lot from these guys and the experience was invaluable. I only quit assisting when I got too busy with my own clients. You…
Lesson 32: Page 11
There are many reasons that people get into photographic assisting and the primary one is to learn from you. I have on many occasions received numerous calls from persons wishing…
Lesson 32: Page 12
My pool of assistants also contains several untrained persons that I have learned to trust on my photo shoots. I tend to use them when I’m doing a photo shoot…
Lesson 32: Page 13
THE IMAGE OF YOUR BUSINESS Now that you’re open for business, what experience will the client have when they contact you? If you are open for business you need to…
Lesson 32: Page 14
I have surmised from these conversations that I am much better off using my name and the word photography: Charlie Borland Photography than my original name which I incorporated: WildVision…
Lesson 32: Page 15
Instead they memorize the domain name if they visit often. So if your domain name is a tough one to remember………..
Lesson 32: Page 16
WEBSITES if you think having your own website is not important think again. Surveys suggests 90% of those looking for photographers will first check out their website. If they like…
Lesson 32: Page 17
You must decide if you will have a site primarily to display your work in a gallery format or a site devoted to e-commerce and income generation. I mentioned a…
Lesson 32: Page 18
Another consideration is to step back and envision yourself as a photo buyer. If you had to purchase images on a regular basis, how would you prefer to do it…
Lesson 32: Page 19
The Business Plan Why would you want a business plan? Most photographers don’t do one and I must admit I’ve only done one once in my lengthy career. First, if…
Lesson 32: Page 20
What about borrowing money to finance your business? Most businesses have a plan to borrow money when needed so what is the best way to do it? Most photographers probably…