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Lesson 13 Introduction to Corporate Industrial´s archives ↓

Lesson 13: Page 01

Lesson 13: Page 02

Next to advertising; corporate, industrial, medical, and business’s are the largest segments of photography assignments. Large corporations and small business’s alike must show the world their products, their people, and their manufacturing ability to earn their clients business. To earn your clients business, you must have an effective portfolio of images that illustrate your ability to photograph a wide variety of subjects and meet your clients needs.

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Lesson 13: Page 03

It’s important that you understand the lighting requirements you will need to shoot in big spaces.  The need for light to go much further will require more than 200 ws lights so there might be a need for more lights if you plan to specialize in this area. If you do not then look to rent. Large spaces like the next image really cannot be lit totally strobe without a massive amount of light, so instead you would use strobes as a way to brighten up darker areas and will need a lot of power to light. Fortunately, you will get more brightness out of your lights with digital capture.The content you are trying to access is only available to members. Sorry.

Lesson 13: Page 04

Using Color

Many situations that I am asked to photograph for business and industry are what I describe as; ugly, dirty, boring, drab, etc. These locations are usually business or manufacturing plants that have no color to them. I like to use color by gelling my lights and you can literally hide the ugliness of a facility by covering up the blandness with color. I am not describing Color Correction (CC gels) but rather color for effect (CFX). I will most likely use the CC gels on lights for areas that need corrected color. I will use CFX Gels for effect when I want a blue background or red highlight. But keep in mind that this style fades in and out of popularity and might be deemed as your style. The content you are trying to access is only available to members. Sorry.

Lesson 13: Page 05

For this photo (I was CMM burned out) I decided to use a 250 mm lens and focus on the part and test probe at the widest lens aperture for shallow Depth Field.The content you are trying to access is only available to members. Sorry.

Lesson 13: Page 06

This image was what I was presented with to shoot. I immediately went for  the dramatic angle and decided we would shoot down the inside of it. Nothing else around it provided anything interesting and it is a warehouse built for production and, its dirty. The first thing was the surroundings we saw through the pipe as well as the outside edges. Most of it was a distraction visually so I set up a large diffusion panel and shined a mono-light with red gel through it which created the pink/red color behind the guy and inside the pipe.The content you are trying to access is only available to members. Sorry.

Lesson 13: Page 07

 

The main light was another light with grid placed directly behind the vertical arm of the testing unit so it would hide the light stand. This light had a yellow gel and was pointed at the test probe and parts on the table in the foreground. The last light was an umbrella behind at about 1:00 o’clock to add blue to the computer and table behind.The content you are trying to access is only available to members. Sorry.

Lesson 13: Page 08

This was shot in Mexico and is an example of choosing to photograph one aspect of the production line rather than all the people in the line. It was a simple light setup and to complete the story of ‘production line’ we added the supervisor to the shot.The content you are trying to access is only available to members. Sorry.

Lesson 13: Page 09

This was a very easy lighting setup of an electrician testing a box. There was not much room to add to many lights anyway, so I started with a light box on camera left to light his face and add shape. Notice that the light box is as far left as I can get it to shape his face. The front of his face has the highlight and then gradates along the side of the face. This is important! It is not just a matter of placing a light on the left and create flat light, you have to shape them with light just like a studio portrait.The content you are trying to access is only available to members. Sorry.

Lesson 13: Page 10

Another example of a simple setup! A large light box was placed on camera right with a blue gel to put the highlight on the left side of the machine. Then a grid was placed in front of the light box to hit the face and hands only.The content you are trying to access is only available to members. Sorry.

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