November 20, 2011

Lesson 36: Page 02

What to Charge, that is a tough question When I receive a call from clients regarding a shoot, they usually fall into two categories: clients I have worked with and…

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November 20, 2011

Lesson 36: Page 03

Then you can do another assignment in the afternoon for another client at the half day rate. Here again, you have to be careful. If they want a simple head…

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November 20, 2011

Lesson 36: Page 04

We all would like to get usage fees, but the reality is that is quite difficult on a local level. I chat with other photographer/friends about this and the general…

Read More
November 20, 2011

Lesson 36: Page 05

If I’m working for a new client then everything is in writing right from the beginning. I can tell you of one bad experience I had years ago. A graphic…

Read More
November 20, 2011

Lesson 36: Page 06

Client Layout: does the client have a layout to show you what they envision for the photo? If you’re shooting for advertising, design projects, annual reports, or any other print…

Read More
November 20, 2011

Lesson 36: Page 07

 What does the set look like? Do you need background materials such as canvas, paper, or are you building a fake set to simulate a location. For example, one time…

Read More
November 20, 2011

Lesson 36: Page 08

More on Calculating your fee This is without a doubt the toughest part of your job in trying to earn business. Some photographers charge very little like one half or…

Read More
November 20, 2011

Lesson 36: Page 09

One photographer friend of mine has a great strategy for dealing with situations like this. The client provides him a list of how many shots are needed and he looks…

Read More
November 20, 2011

Lesson 36: Page 10

Other photographers who are working in the high end of advertising photography are not only successful in getting top pay rates, but they also get usage fees, and the client…

Read More
November 20, 2011

Lesson 36: Page 11

I was contacted by a former student of mine whom I will call ‘Bob.’ Bob took a commercial photography course from me last year. He is I believe in high…

Read More
November 20, 2011

Lesson 36: Page 12

So what types of clients can you charge usage for? I would say any client willing to agree to pay it. Now the hard part is determining who will pay…

Read More
November 20, 2011

Lesson 36: Page 13

Nike was a huge client of mine in the 90’s and I shot about 1.2 million shoes for them (really rough guess), actually I just shot a lot of shoes…

Read More
November 20, 2011

Lesson 36: Page 14

I constantly discuss with my clients what I think will work and will not work based on what they told me they want. For example, I’m in a manufacturing plant…

Read More
November 20, 2011

Lesson 36: Page 15

Some additional pricing strategies Many photographers charge digital capture fees. This is based on each image that they capture and I have seen a range averaging between one dollar and…

Read More
November 20, 2011

Lesson 36: Page 17

THIS IS THE BACKSIDE OF MY ESTIMATE FORM

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November 20, 2011

Lesson 36: Page 18

Estimating The Photography Assignment A stock photo client has just called you about an assignment. They like your photography, working with you, and now want you to shoot a project….

Read More
November 20, 2011

Lesson 36: Page 19

Props, Models, and Location Scouting Adventure and recreation assignments are common for outdoor photographers. In many cases these assignments require specific locations where the client wants to shoot and whether…

Read More
November 20, 2011

Lesson 36: Page 20

WHEN ONE THING LEADS TO ANOTHER Many, if not most photographers are stock photographers, photographing their favorite subjects and then finding markets for those images. Some are stock and assignment…

Read More
November 20, 2011

Lesson 36: Page 21

Nature and Outdoor Photographers: Why you are better off being a local hero than an international nobody. The world of photography has changed immensely and if you have been a photographer for…

Read More
November 20, 2011

Lesson 36: Page 22

Business sucks so what are you going to do about it? I think it is fair to say the business sucks in professional photography these days. I know a lot…

Read More
November 20, 2011

Lesson 36: Page 23

Social Marketing: There is no doubt about the importance of social marketing.  I could certainly write a whole chapter on social marketing and find it obsolete by the time I…

Read More
November 20, 2011

Lesson 36: Page 02

What to Charge, that is a tough question When I receive a call from clients regarding a shoot, they usually fall into two categories: clients I have worked with and…

Read More
November 20, 2011

Lesson 36: Page 03

Then you can do another assignment in the afternoon for another client at the half day rate. Here again, you have to be careful. If they want a simple head…

Read More
November 20, 2011

Lesson 36: Page 04

We all would like to get usage fees, but the reality is that is quite difficult on a local level. I chat with other photographer/friends about this and the general…

Read More
November 20, 2011

Lesson 36: Page 05

If I’m working for a new client then everything is in writing right from the beginning. I can tell you of one bad experience I had years ago. A graphic…

Read More
November 20, 2011

Lesson 36: Page 06

Client Layout: does the client have a layout to show you what they envision for the photo? If you’re shooting for advertising, design projects, annual reports, or any other print…

Read More
November 20, 2011

Lesson 36: Page 07

 What does the set look like? Do you need background materials such as canvas, paper, or are you building a fake set to simulate a location. For example, one time…

Read More
November 20, 2011

Lesson 36: Page 08

More on Calculating your fee This is without a doubt the toughest part of your job in trying to earn business. Some photographers charge very little like one half or…

Read More
November 20, 2011

Lesson 36: Page 09

One photographer friend of mine has a great strategy for dealing with situations like this. The client provides him a list of how many shots are needed and he looks…

Read More
November 20, 2011

Lesson 36: Page 10

Other photographers who are working in the high end of advertising photography are not only successful in getting top pay rates, but they also get usage fees, and the client…

Read More
November 20, 2011

Lesson 36: Page 11

I was contacted by a former student of mine whom I will call ‘Bob.’ Bob took a commercial photography course from me last year. He is I believe in high…

Read More
November 20, 2011

Lesson 36: Page 12

So what types of clients can you charge usage for? I would say any client willing to agree to pay it. Now the hard part is determining who will pay…

Read More
November 20, 2011

Lesson 36: Page 13

Nike was a huge client of mine in the 90’s and I shot about 1.2 million shoes for them (really rough guess), actually I just shot a lot of shoes…

Read More
November 20, 2011

Lesson 36: Page 14

I constantly discuss with my clients what I think will work and will not work based on what they told me they want. For example, I’m in a manufacturing plant…

Read More
November 20, 2011

Lesson 36: Page 15

Some additional pricing strategies Many photographers charge digital capture fees. This is based on each image that they capture and I have seen a range averaging between one dollar and…

Read More
November 20, 2011

Lesson 36: Page 17

THIS IS THE BACKSIDE OF MY ESTIMATE FORM

Read More
November 20, 2011

Lesson 36: Page 18

Estimating The Photography Assignment A stock photo client has just called you about an assignment. They like your photography, working with you, and now want you to shoot a project….

Read More
November 20, 2011

Lesson 36: Page 19

Props, Models, and Location Scouting Adventure and recreation assignments are common for outdoor photographers. In many cases these assignments require specific locations where the client wants to shoot and whether…

Read More
November 20, 2011

Lesson 36: Page 20

WHEN ONE THING LEADS TO ANOTHER Many, if not most photographers are stock photographers, photographing their favorite subjects and then finding markets for those images. Some are stock and assignment…

Read More
November 20, 2011

Lesson 36: Page 21

Nature and Outdoor Photographers: Why you are better off being a local hero than an international nobody. The world of photography has changed immensely and if you have been a photographer for…

Read More
November 20, 2011

Lesson 36: Page 22

Business sucks so what are you going to do about it? I think it is fair to say the business sucks in professional photography these days. I know a lot…

Read More
November 20, 2011

Lesson 36: Page 23

Social Marketing: There is no doubt about the importance of social marketing.  I could certainly write a whole chapter on social marketing and find it obsolete by the time I…

Read More