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Lesson 29 The Annual Report´s archives ↓

Lesson 29: Page 01

Lesson 29: Page 02

What is the annual report? They are often corporate ‘works of art’ with no clear plot or story line  There is no problem if its not read cover to cover since there is no beginning or end. It usually contains a letter from the CEO and the companies financial figures for the previous fiscal year. Annual reports are clearly designed and written with a specific audience in mind. The content you are trying to access is only available to members. Sorry.

Lesson 29: Page 03

Remember the rule (suggestion) to build your photo one light at a time. Here is an example.

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Lesson 29: Page 04

What you may be asked to photograph in an annual report is as varied as any other assignment you may get. From portraits to architecture to manufacturing to industrial sites, the subjects could range widely. So as a commercial photographer, your skill level needs to be as varied as the potential assignments. The content you are trying to access is only available to members. Sorry.

Lesson 29: Page 05

Here is another image where the operator are relatively close in size relationship. This photo was shot for a high tech companies AR, and was fun and colorful. First, it was a clean room, so I had to ‘dress for the occasion’ while my assistant was wiping down all my equipment that we were bringing into the room .

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Lesson 29: Page 06

I have mentioned before that when I am asked to visit a facility, I don’t know what I will be shooting and this image is another example of that. We wander and look at all the processes that are occurring in the facility and when we see something that looks like it could be a great shot we stop and shoot it.

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Lesson 29: Page 07

There are many other visual approaches. Here the CEO wished to be photographed with their flat screen products in the studio and this look almost like a portrait shot.

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Lesson 29: Page 08

Another visual  approach I call the ‘big shot’ and here are some examples. This approach usually indicates a big scene with little people to add scale to the shot.

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Lesson 29: Page 09

This image is an example of Lighting for Effect and is also composed with the big scene/little people approach.

It was taken in a paper mill in Georgia, within the huge manufacturing area. The giant rolling machines are on the left. In the foreground, out of sight, are the conveyors for moving these rolls of paper. The content you are trying to access is only available to members. Sorry.

Lesson 29: Page 10

This example illustrates that the star of the photo was the casting, not the operator as I used the large part and small person to show a size relationship. The content you are trying to access is only available to members. Sorry.

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