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Lesson 33 The Stock Photo Business´s archives ↓

Lesson 33: Page 01

Lesson 33: Page 02

As you organize your business one of the most important aspects is how to manage your stock photo image archive. It is important that images are easily accessed and delivered to clients because they always want it yesterday. The lesson will take a look at the strategy for organizing the files.The content you are trying to access is only available to members. Sorry.

Lesson 33: Page 03

WHERE TO START

Stock photography is an exciting business when you can make money off your passion.  I hope that the previous lessons have given you a good grasp on how and what to shoot for stock photos. Are you ready to move on and shoot with the goal of your own stock photo business or signing with an agent? The content you are trying to access is only available to members. Sorry.

Lesson 33: Page 04

SOME ADDITIONAL SHOOTING STRATEGIES

Be sure and watch for the logos and trademarks on products, buildings, wardrobe, and so on. If you are going to Disneyland you won’t be able to shoot your kids with Mickey and sell it. Also remember, you are shooting for the world and approach your concepts with that in mind. It won’t apply to everything you do, but just thinking about it could earn you some additional revenues.  The content you are trying to access is only available to members. Sorry.

Lesson 33: Page 05

Is Your Work Suitable for Rights Managed, Royalty Free, or Microstock Licensing

Should your photography be placed as Royalty Free, Rights Managed, or Microstock when submitted to an agency? This is a tough question for many working photographers. Where are you going to make the most money is the primary consideration. The content you are trying to access is only available to members. Sorry.

Lesson 33: Page 06

The problems associated with deciding between RF and RM don’t come solely from the photographers. If you submitted your work to several agents you may find one that thinks image A is RM while the other agent thinks image A is an RF image. They both may be right but it shows the lack of standards in the industry and makes the decision difficult. The content you are trying to access is only available to members. Sorry.

Lesson 33: Page 07

Here are a few images and where in my opinion they might fit in the markets.

                        

Colorado in the fall is a pretty average image.

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Lesson 33: Page 08

 

This image is 6 years old and outdated due to the jackets they are wearing so over to RF, but not sure it would even sell at all now.

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Lesson 33: Page 09

Organizing Your Images

In the ‘olden’ days we would organize our film files with labels and and then file them in slide pages. There were software programs that kept track of your files in rudimentary DOS style programs, but thank goodness those days are past. Today you can use Lightroom or Aperture to keep total track of your images. If you wish to keep track of sales histories and invoicing for your stock images consider programs like:

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Lesson 33: Page 10

To get represented by an agency you should build a large body of unique stock photos. Stock agents are not exclusively for established shooters and are always open to new shooters.  They are as much interested in what you can do in the future as what you’ve done in the past.  Their primary interest is how much are you going to shoot and how good will the quality be?  If you shoot what everybody else does, you won’t get in.  With a larger supply of stock photos available than demand and you shooting flowers, rocks, and moss, you will have a much more difficult time being accepted than if you shoot people outdoors. This will be the first point they address. Nature is a specialized area of the overall industry and close to the bottom in terms of the best selling categories. This creates another reason for you to join an agency in hopes they will find new markets for your images.The content you are trying to access is only available to members. Sorry.

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