Lesson 35: Page 02
As you prepare to enter the world of commercial photography, you will begin by developing a list of clients. You will target this list based on what you feel are…
Lesson 35: Page 03
Understanding Clients: First, look at your own experiences How many times have you dined in a restaurant and felt your grumpy waiter was lousy? Have you ever greeted a gas…
Lesson 35: Page 04
A Few Tips on Clients Accessibility. Clients want to be able to locate you and receive prompt replies. I can admit that I have lost sales and assignments because I…
Lesson 35: Page 05
Are you the worlds greatest photographer? Really, raise your hand if you are the best photographer in the world. Did you raise your arm high or merely twitch your pinkie…
Lesson 35: Page 08
Finding The Clients You have no business without clients! And how you find them, market to them, and work with them is crucial to the success of your business. You…
Lesson 35: Page 07
Pros and Cons The good side of either type of relationship is that you get business and hopefully plenty of it. You want to be the first photographer they call….
Lesson 35: Page 06
Managing your ego A good ego is crucial when it comes time to present you and your work, estimate a project, or negotiate a sale. It provides you the confidence…
Lesson 35: Page 09
Keeping clients tuned into what you are doing and on a regular basis helps eliminate that ‘out of sight, out of mind’ problem that will plague every photographer if they…
Lesson 35: Page 10
Self-promotion Throughout my career, I have utilized a variety of different approaches to marketing my photography business. I have done source books, including the Black Book for 3 years, Direct…
Lesson 35: Page 12
E-mail marketing The real advantage to e-mail marketing is of course the cost. It’s very cheap and cost effective. These days you can track and observe how many were opened…
Lesson 35: Page 13
You can’t just wait for the phone to ring! Any photography business will not be successful these days if your marketing effort consists of sitting by the phone and waiting…
Lesson 35: Page 14
I hate cold calling and here is what I do about it: Yes, photographers have to market and sell to stay relevant in this business. There is no way around…
Lesson 35: Page 15
Selling Yourself When it comes to marketing your photography business, you need to break down what you are selling and to whom. While many things we sell as photographers are…
Lesson 35: Page 16
Networking One of the most important aspects of marketing is networking. Using contacts and clients you work with as a tool to earn more business is one of the most…
Lesson 35: Page 17
Portfolios This might be the most important tool you will use to earn business. Today there is a general feeling that a portfolio is not really needed because clients can…
Lesson 35: Page 18
One of the best approaches is to let the client set the tone and pace of the meeting. Let them ask the questions and you provide the answers rather than…
Lesson 35: Page 19
NATIONAL AND INTERNATIONAL MARKETING There are probably more clients for your work in the national and international arena than around your home base. In today’s market, you must find ways…
Lesson 35: Page 20
Blogging Besides a website, you may want to seriously consider blogging. Many photographers are finding the power that blogging can bring to their brand. Blogging started in many ways as…
Lesson 35: Page 21
PHOTO BOOKS Most photographers in the nature and outdoor business dream of publishing a book of their work. When they do it validates their work and they are a qualified…
Lesson 35: Page 22
There are many options here as far as printing companies that you can work with. Keep in mind some of these books are very expensive and are really targeted for…
Lesson 35: Page 23
A few tips on art fairs and what you sell: 1) In the beginning , create a wide selection of subjects and test the waters for a few shows to find…
Lesson 35: Page 24
Strategy Now if you feel your head is swimming at this point as what to do and where to start, here are my suggestions; 1) Research. Decide what you like…
Lesson 35: Page 25
A self promotional piece landing on a photo buyer’s desk today will have an impression of some sort, especially if it is only one of a few that arrived today….
Lesson 35: Page 26
Don’t call to early and don’t call to late. You don’t want to catch them before they have their coat off nor when they are putting it back on at…
Lesson 35: Page 27
Is there a self promotion or type of self promotion from a photographer that really jumped out at you? “Yes, I once received a metal first aid kit like you…
Lesson 35: Page 28
When you need to find a photographer, do you prefer to look at portfolios or websites? “It is incredibly important for a working photographer today to have a well designed,…
Lesson 35: Page 02
As you prepare to enter the world of commercial photography, you will begin by developing a list of clients. You will target this list based on what you feel are…
Lesson 35: Page 03
Understanding Clients: First, look at your own experiences How many times have you dined in a restaurant and felt your grumpy waiter was lousy? Have you ever greeted a gas…
Lesson 35: Page 04
A Few Tips on Clients Accessibility. Clients want to be able to locate you and receive prompt replies. I can admit that I have lost sales and assignments because I…
Lesson 35: Page 05
Are you the worlds greatest photographer? Really, raise your hand if you are the best photographer in the world. Did you raise your arm high or merely twitch your pinkie…
Lesson 35: Page 08
Finding The Clients You have no business without clients! And how you find them, market to them, and work with them is crucial to the success of your business. You…
Lesson 35: Page 07
Pros and Cons The good side of either type of relationship is that you get business and hopefully plenty of it. You want to be the first photographer they call….
Lesson 35: Page 06
Managing your ego A good ego is crucial when it comes time to present you and your work, estimate a project, or negotiate a sale. It provides you the confidence…
Lesson 35: Page 09
Keeping clients tuned into what you are doing and on a regular basis helps eliminate that ‘out of sight, out of mind’ problem that will plague every photographer if they…
Lesson 35: Page 10
Self-promotion Throughout my career, I have utilized a variety of different approaches to marketing my photography business. I have done source books, including the Black Book for 3 years, Direct…
Lesson 35: Page 12
E-mail marketing The real advantage to e-mail marketing is of course the cost. It’s very cheap and cost effective. These days you can track and observe how many were opened…
Lesson 35: Page 13
You can’t just wait for the phone to ring! Any photography business will not be successful these days if your marketing effort consists of sitting by the phone and waiting…
Lesson 35: Page 14
I hate cold calling and here is what I do about it: Yes, photographers have to market and sell to stay relevant in this business. There is no way around…
Lesson 35: Page 15
Selling Yourself When it comes to marketing your photography business, you need to break down what you are selling and to whom. While many things we sell as photographers are…
Lesson 35: Page 16
Networking One of the most important aspects of marketing is networking. Using contacts and clients you work with as a tool to earn more business is one of the most…
Lesson 35: Page 17
Portfolios This might be the most important tool you will use to earn business. Today there is a general feeling that a portfolio is not really needed because clients can…
Lesson 35: Page 18
One of the best approaches is to let the client set the tone and pace of the meeting. Let them ask the questions and you provide the answers rather than…
Lesson 35: Page 19
NATIONAL AND INTERNATIONAL MARKETING There are probably more clients for your work in the national and international arena than around your home base. In today’s market, you must find ways…
Lesson 35: Page 20
Blogging Besides a website, you may want to seriously consider blogging. Many photographers are finding the power that blogging can bring to their brand. Blogging started in many ways as…
Lesson 35: Page 21
PHOTO BOOKS Most photographers in the nature and outdoor business dream of publishing a book of their work. When they do it validates their work and they are a qualified…
Lesson 35: Page 22
There are many options here as far as printing companies that you can work with. Keep in mind some of these books are very expensive and are really targeted for…
Lesson 35: Page 23
A few tips on art fairs and what you sell: 1) In the beginning , create a wide selection of subjects and test the waters for a few shows to find…
Lesson 35: Page 24
Strategy Now if you feel your head is swimming at this point as what to do and where to start, here are my suggestions; 1) Research. Decide what you like…
Lesson 35: Page 25
A self promotional piece landing on a photo buyer’s desk today will have an impression of some sort, especially if it is only one of a few that arrived today….
Lesson 35: Page 26
Don’t call to early and don’t call to late. You don’t want to catch them before they have their coat off nor when they are putting it back on at…
Lesson 35: Page 27
Is there a self promotion or type of self promotion from a photographer that really jumped out at you? “Yes, I once received a metal first aid kit like you…
Lesson 35: Page 28
When you need to find a photographer, do you prefer to look at portfolios or websites? “It is incredibly important for a working photographer today to have a well designed,…