logo
Already a member? Login here

Lesson 27 Advertising´s archives ↓

Lesson 27: Page 01

 

Lesson 27: Page 02

Of all the areas in commercial photography that have the largest budgets, advertising is it. This is where you can earn the $5000 plus per day, but have no illusions this is just like entering the NFL after a pretty good college football career. You will earn those rates!

The content you are trying to access is only available to members. Sorry.

Lesson 27: Page 03

The Alarm Clock

The idea for this ad was to photograph an alarm clock that is appearing to vibrate while ringing. To pull this off, we set up a small table top using white seamless paper. We placed the alarm clock on the table.

The content you are trying to access is only available to members. Sorry.

Lesson 27: Page 04

For this swimming pool image we literally walked out to the swimming pool and I laid down, the swimmer walked up, I framed up the shot which was against an overcast sky (perfect knockout) and with the camera tethered to the laptop, I started shooting test shots. The client was able to see the image on the laptop and fine tune the position of the swimmer. Quite simple!The content you are trying to access is only available to members. Sorry.

Lesson 27: Page 05

The final shot in the series was similar to the runner on the indoor track in that it needed blurring as well. Here there was a large umbrella at 12:00 o’clock to light the front and place that edge light on the rider. A second large umbrella was placed at 7:00 o’clock, close to the camera, to add fill from this side. Here the indoor lights were bright and we were able to get 1/15th second s.s. for some blur of the legs. The client knocked out the image as well.The content you are trying to access is only available to members. Sorry.

Lesson 27: Page 06

Then I tested the exposure first by changing aperture until I had a good flash exposure and then bracketing the shutter speed until I had a good ambient exposure.The content you are trying to access is only available to members. Sorry.

Lesson 27: Page 07

These products were shot for the companies catalog first and then used in the ad on the right. Multiple use of images by the client is quite common.The content you are trying to access is only available to members. Sorry.

Lesson 27: Page 08

This ad was for the same client and approached differently. I laid a 9’ white seamless on the floor and the client then placed all the product on it. This layout was about 10’ from one end to the other and needed to be photographed to give the sense of depth as the product recedes to the rear.The content you are trying to access is only available to members. Sorry.

Lesson 27: Page 09

This ad was staged to look as if it was climbers on location. If you know anything about rock climbing, it is a lifestyle sport and many climbers often live the life, sleeping in their cars or camping for months at a time. So the theme was an old car and the hatchback open to show the old car and the contents containing camp gear etc.

This shot was tough to light and be believable. I started with a light outside the car on the right and shining through the window to appear as sunlight entering the car so you could see the camp pad and climbing shoes. The climber then was holding nuts as if making a selection as to which ones to climb with.

The content you are trying to access is only available to members. Sorry.

Lesson 27: Page 10

SHOOTING FOR LAYOUT

Shooting for layout is something that on occasion needs to be carefully thought through. In the case of this ad, it was really quite simple. We shot the guy in the studio and then went to one of his job sites to shoot the construction shot. But what is important is the approach to pull this off.The content you are trying to access is only available to members. Sorry.

Page 1 of 3:1 2 3 »
Skip to toolbar