June 18, 2011

Lesson 2: Page 02

DIGITAL I already said it, but will say it again: “digital is the best thing that ever happened to commercial photographers!” That is how excited this revolution has made me….

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June 18, 2011

Lesson 2: Page 03

CAMERA LENSES Many beginning students when purchasing gear with a limited budget buy the best camera they can and the cheapest lenses to go with it. This approach is backwards!…

Read More
June 18, 2011

Lesson 2: Page 05

So how do you use it? The idea is basically to get all the information of your scene to appear in between the left and right side of the histogram…

Read More
June 18, 2011

Lesson 2: Page 06

Why shoot JPEG? The files are smaller and easily transmitted over the internet and they work fine for many applications. You can also get many more images on a CF…

Read More
June 18, 2011

Lesson 2: Page 07

-Custom WB. This is custom white balance and is widely used and quite useful in some cases. I don’t use it because I have a color meter. (More coming) -Color…

Read More
June 18, 2011

Lesson 2: Page 08

I mentioned previously about exposing to the right on your histogram and this will result in much better captures as for amount of detail. When your shadows are very dark…

Read More
June 18, 2011

Lesson 2: Page 09

DEPTH OF FIELD This is basic photography 101, but in case depth of field is something that you do not fully understand, we’ll discuss it here. Depth of Field is…

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June 18, 2011

Lesson 2: Page 10

This next example shows the use of a 100 mm lens on a 35 mm camera. When focused at 10’ and using f8 the D of F is roughly 9’ to…

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June 18, 2011

Lesson 2: Page 11

Moving to a wide angle 28 mm lens, you can see the difference in depth of field at 10’. Much more than the 50 mm lens. 

Read More
June 18, 2011

Lesson 2: Page 12

In these two running images, the left image Illustrates the story so to speak by having everything in focus, placing the subject to a specific location. The image right with…

Read More
June 18, 2011

Lesson 2: Page 14

LIGHTING One of the fundamental skills that any photographer must develop is mastering light. They need to see it, use it, and create it. Lighting defines a successful photo! Think…

Read More
June 18, 2011

Lesson 2: Page 15

However, when you move the diffuser away from the light and next to the product the shadows and contrast are soft and that is due to the size of the…

Read More
June 18, 2011

Lesson 2: Page 16

LIGHT QUALITY: FLAT VS CONTRAST Flat light has a shorter relationship between highlight and shadows. Imagine white and black objects against white. If the light is soft and diffused (flat)…

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June 18, 2011

Lesson 2: Page 17

ANGLE OF INCIDENCEThe Angle of Incidence of light is an important aspect about lighting and it is important to understand since you will encounter it often. When a light source…

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June 18, 2011

Lesson 2: Page 18

CONTROLLING FLASH AND AMBIENT The rule:  Shutter speed controls Ambient light, f/stop or aperture controls flash. This can be difficult to understand, but is really quite simple.  The shutter speeds…

Read More
June 18, 2011

Lesson 2: Page 19

Aperture controls the Amount of light that exposes your picture, or as a science teacher told me: the RATE of light. Let’s say you are in a dark studio and…

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June 18, 2011

Lesson 2: Page 20

We have discussed the fundamental principles, quality, and variety of light and these are important to understand. In the studio, you will find that you apply these principles to your…

Read More
June 18, 2011

Lesson 2: Page 21

Tethering to the camera: The tutorial When photographing commercial assignments I find the ability to tether the camera to the computer very useful. I also find the software a bit…

Read More
June 18, 2011

Lesson 2: Page 22

You can then select the drop down menu File> Preferences and you get this screen.

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June 18, 2011

Lesson 2: Page 23

Once you have the preferences set up and then take a picture, Zoombrowser automatically loads. You can of course load this first. When you take the shot and the software…

Read More
June 18, 2011

Lesson 2: Page 24

You can also just double click on an image and use that screens zoom slider to get very close and this is my preferred method.

Read More
June 18, 2011

Lesson 2: Page 02

DIGITAL I already said it, but will say it again: “digital is the best thing that ever happened to commercial photographers!” That is how excited this revolution has made me….

Read More
June 18, 2011

Lesson 2: Page 03

CAMERA LENSES Many beginning students when purchasing gear with a limited budget buy the best camera they can and the cheapest lenses to go with it. This approach is backwards!…

Read More
June 18, 2011

Lesson 2: Page 05

So how do you use it? The idea is basically to get all the information of your scene to appear in between the left and right side of the histogram…

Read More
June 18, 2011

Lesson 2: Page 06

Why shoot JPEG? The files are smaller and easily transmitted over the internet and they work fine for many applications. You can also get many more images on a CF…

Read More
June 18, 2011

Lesson 2: Page 07

-Custom WB. This is custom white balance and is widely used and quite useful in some cases. I don’t use it because I have a color meter. (More coming) -Color…

Read More
June 18, 2011

Lesson 2: Page 08

I mentioned previously about exposing to the right on your histogram and this will result in much better captures as for amount of detail. When your shadows are very dark…

Read More
June 18, 2011

Lesson 2: Page 09

DEPTH OF FIELD This is basic photography 101, but in case depth of field is something that you do not fully understand, we’ll discuss it here. Depth of Field is…

Read More
June 18, 2011

Lesson 2: Page 10

This next example shows the use of a 100 mm lens on a 35 mm camera. When focused at 10’ and using f8 the D of F is roughly 9’ to…

Read More
June 18, 2011

Lesson 2: Page 11

Moving to a wide angle 28 mm lens, you can see the difference in depth of field at 10’. Much more than the 50 mm lens. 

Read More
June 18, 2011

Lesson 2: Page 12

In these two running images, the left image Illustrates the story so to speak by having everything in focus, placing the subject to a specific location. The image right with…

Read More
June 18, 2011

Lesson 2: Page 14

LIGHTING One of the fundamental skills that any photographer must develop is mastering light. They need to see it, use it, and create it. Lighting defines a successful photo! Think…

Read More
June 18, 2011

Lesson 2: Page 15

However, when you move the diffuser away from the light and next to the product the shadows and contrast are soft and that is due to the size of the…

Read More
June 18, 2011

Lesson 2: Page 16

LIGHT QUALITY: FLAT VS CONTRAST Flat light has a shorter relationship between highlight and shadows. Imagine white and black objects against white. If the light is soft and diffused (flat)…

Read More
June 18, 2011

Lesson 2: Page 17

ANGLE OF INCIDENCEThe Angle of Incidence of light is an important aspect about lighting and it is important to understand since you will encounter it often. When a light source…

Read More
June 18, 2011

Lesson 2: Page 18

CONTROLLING FLASH AND AMBIENT The rule:  Shutter speed controls Ambient light, f/stop or aperture controls flash. This can be difficult to understand, but is really quite simple.  The shutter speeds…

Read More
June 18, 2011

Lesson 2: Page 19

Aperture controls the Amount of light that exposes your picture, or as a science teacher told me: the RATE of light. Let’s say you are in a dark studio and…

Read More
June 18, 2011

Lesson 2: Page 20

We have discussed the fundamental principles, quality, and variety of light and these are important to understand. In the studio, you will find that you apply these principles to your…

Read More
June 18, 2011

Lesson 2: Page 21

Tethering to the camera: The tutorial When photographing commercial assignments I find the ability to tether the camera to the computer very useful. I also find the software a bit…

Read More
June 18, 2011

Lesson 2: Page 22

You can then select the drop down menu File> Preferences and you get this screen.

Read More
June 18, 2011

Lesson 2: Page 23

Once you have the preferences set up and then take a picture, Zoombrowser automatically loads. You can of course load this first. When you take the shot and the software…

Read More
June 18, 2011

Lesson 2: Page 24

You can also just double click on an image and use that screens zoom slider to get very close and this is my preferred method.

Read More