November 16, 2011

Lesson 28: Page 02

Food Food is really a niche market for photographers and like fashion; many food photographers develop unique lighting styles for shooting food. Here we are going to look at basic…

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November 16, 2011

Lesson 28: Page 03

This food image was also taken for a magazine. Here I chose to use a large light box on camera right to skim the key light across the food. This…

Read More
November 16, 2011

Lesson 28: Page 04

The Magazine Muffin Shoot This magazine shoot for the muffins and scones was shot using a high key approach and then worked in Photoshop. I set up a piece of…

Read More
November 16, 2011

Lesson 28: Page 05

Here is another muffin shot with coffee. I set up the sawhorses with old bedroom door, unrolled a half white seamless so that it would stretch the length of the…

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November 16, 2011

Lesson 28: Page 07

The next step if to add a mask to the blurred layer and you do that by clicking on the add layer mask icon (red arrow). The mask should be…

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November 16, 2011

Lesson 28: Page 08

  I then added a Curves Adjustment Layer and create a slight S curve to it.

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November 16, 2011

Lesson 28: Page 10

Next, I used the Polygonal Lasso Tool and created a square selection around the edge.

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November 16, 2011

Lesson 28: Page 11

Ad Mockups For many of the following lessons I have created ad mockups using my photography and to also show you some techniques for shooting to layout, how to add…

Read More
November 16, 2011

Lesson 28: Page 12

In the below image I am changing the canvas to a vertical image from horizontal. If you are creating something that must be an exact size, then this is the…

Read More
November 16, 2011

Lesson 28: Page 13

Next I added a new layer using the add new layer icon (blue) at the bottom of the layers palette. I then click on the foreground color swatch  and up…

Read More
November 16, 2011

Lesson 28: Page 14

I then enter the text for the word cheeseburger and get straight text such as that on the left. To Warp the text you can go to the drop down…

Read More
November 16, 2011

Lesson 28: Page 16

The Cookie Ad This mock up ad closely resembles one running in cooking magazines and the only real difference is the type font.

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November 16, 2011

Lesson 28: Page 17

The first step was to create a duplicate background layer, a move I almost always do to cover myself should I have an accident it wont be on my base…

Read More
November 16, 2011

Lesson 28: Page 18

The background was white and so was the cookie box in the separate photo and this presented a merging issue. The top of the white cookie box and the background…

Read More
November 16, 2011

Lesson 28: Page 19

Using the Move Tool, you drag the flipped box into position below the main box.

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November 16, 2011

Lesson 28: Page 20

Now its time to make the reflection look real.

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November 16, 2011

Lesson 28: Page 21

This image shows the addition of the logo. 

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November 16, 2011

Lesson 28: Page 22

There are a few special techniques to shooting liquid and beer and in this example on the right there is beer in the glass and the rear white wall has…

Read More
November 16, 2011

Lesson 28: Page 23

 The Michelob Ad Here is an ad featuring Michelob beer.

Read More
November 16, 2011

Lesson 28: Page 24

I usually like to shoot the highlights that will be needed on the products first and this first image is to get the highlight on the right side of the…

Read More
November 16, 2011

Lesson 28: Page 25

The first steps in PS were to clean the label from the Ego highlight, so using the Move tool, I drug the darker label image on top of the base…

Read More
November 16, 2011

Lesson 28: Page 26

Another highlight on the left of the bottle was added by copying over that layer, adding a hide all mask, and painting in only that highlight.

Read More
November 16, 2011

Lesson 28: Page 27

The original bottles that were shot with the lights on left some issues on the glass. The red arrow shows the highlight and the blue arrow shows the reflection of…

Read More
November 16, 2011

Lesson 28: Page 28

Often when you shoot these multi-image composite images there is experimentation in using the various elements to composite the final image. One of the last things I do once I…

Read More
November 16, 2011

Lesson 28: Page 29

Gilligan’s Tropical Cooler Ad The idea here was to shoot 3 glasses containing tropical fruit drinks in three flavors.

Read More
November 16, 2011

Lesson 28: Page 30

The first thing was the color of the drinks and they had to match the real colors presented at the restaurant. We used a combination of PowerAde, Gatorade, and food…

Read More
November 16, 2011

Lesson 28: Page 31

Once the glasses were selected and knocked out, a problem appeared and that is the blue you see through the edge of the glasses. This came from the blue background…

Read More
November 16, 2011

Lesson 28: Page 32

Now you have multi colored gradient with a defined line between the colors. To create the swirled look, you have to save that Gradient adj layer as a smart object….

Read More
November 16, 2011

Lesson 28: Page 33

Next select the Free Transform Tool from the Edit drop down menu or the shortcut is Ctrl-T. You can see the box on the left and hold down the shift…

Read More
November 16, 2011

Lesson 28: Page 34

The next step was to add a Hide All layer mask which hides the sharp glass image and shows the blurred layers.

Read More
November 16, 2011

Lesson 28: Page 35

  The text was added using the same techniques as described in the Cheeseburger ad.

Read More
November 16, 2011

Lesson 28: Page 02

Food Food is really a niche market for photographers and like fashion; many food photographers develop unique lighting styles for shooting food. Here we are going to look at basic…

Read More
November 16, 2011

Lesson 28: Page 03

This food image was also taken for a magazine. Here I chose to use a large light box on camera right to skim the key light across the food. This…

Read More
November 16, 2011

Lesson 28: Page 04

The Magazine Muffin Shoot This magazine shoot for the muffins and scones was shot using a high key approach and then worked in Photoshop. I set up a piece of…

Read More
November 16, 2011

Lesson 28: Page 05

Here is another muffin shot with coffee. I set up the sawhorses with old bedroom door, unrolled a half white seamless so that it would stretch the length of the…

Read More
November 16, 2011

Lesson 28: Page 07

The next step if to add a mask to the blurred layer and you do that by clicking on the add layer mask icon (red arrow). The mask should be…

Read More
November 16, 2011

Lesson 28: Page 08

  I then added a Curves Adjustment Layer and create a slight S curve to it.

Read More
November 16, 2011

Lesson 28: Page 10

Next, I used the Polygonal Lasso Tool and created a square selection around the edge.

Read More
November 16, 2011

Lesson 28: Page 11

Ad Mockups For many of the following lessons I have created ad mockups using my photography and to also show you some techniques for shooting to layout, how to add…

Read More
November 16, 2011

Lesson 28: Page 12

In the below image I am changing the canvas to a vertical image from horizontal. If you are creating something that must be an exact size, then this is the…

Read More
November 16, 2011

Lesson 28: Page 13

Next I added a new layer using the add new layer icon (blue) at the bottom of the layers palette. I then click on the foreground color swatch  and up…

Read More
November 16, 2011

Lesson 28: Page 14

I then enter the text for the word cheeseburger and get straight text such as that on the left. To Warp the text you can go to the drop down…

Read More
November 16, 2011

Lesson 28: Page 16

The Cookie Ad This mock up ad closely resembles one running in cooking magazines and the only real difference is the type font.

Read More
November 16, 2011

Lesson 28: Page 17

The first step was to create a duplicate background layer, a move I almost always do to cover myself should I have an accident it wont be on my base…

Read More
November 16, 2011

Lesson 28: Page 18

The background was white and so was the cookie box in the separate photo and this presented a merging issue. The top of the white cookie box and the background…

Read More
November 16, 2011

Lesson 28: Page 19

Using the Move Tool, you drag the flipped box into position below the main box.

Read More
November 16, 2011

Lesson 28: Page 20

Now its time to make the reflection look real.

Read More
November 16, 2011

Lesson 28: Page 21

This image shows the addition of the logo. 

Read More
November 16, 2011

Lesson 28: Page 22

There are a few special techniques to shooting liquid and beer and in this example on the right there is beer in the glass and the rear white wall has…

Read More
November 16, 2011

Lesson 28: Page 23

 The Michelob Ad Here is an ad featuring Michelob beer.

Read More
November 16, 2011

Lesson 28: Page 24

I usually like to shoot the highlights that will be needed on the products first and this first image is to get the highlight on the right side of the…

Read More
November 16, 2011

Lesson 28: Page 25

The first steps in PS were to clean the label from the Ego highlight, so using the Move tool, I drug the darker label image on top of the base…

Read More
November 16, 2011

Lesson 28: Page 26

Another highlight on the left of the bottle was added by copying over that layer, adding a hide all mask, and painting in only that highlight.

Read More
November 16, 2011

Lesson 28: Page 27

The original bottles that were shot with the lights on left some issues on the glass. The red arrow shows the highlight and the blue arrow shows the reflection of…

Read More
November 16, 2011

Lesson 28: Page 28

Often when you shoot these multi-image composite images there is experimentation in using the various elements to composite the final image. One of the last things I do once I…

Read More
November 16, 2011

Lesson 28: Page 29

Gilligan’s Tropical Cooler Ad The idea here was to shoot 3 glasses containing tropical fruit drinks in three flavors.

Read More
November 16, 2011

Lesson 28: Page 30

The first thing was the color of the drinks and they had to match the real colors presented at the restaurant. We used a combination of PowerAde, Gatorade, and food…

Read More
November 16, 2011

Lesson 28: Page 31

Once the glasses were selected and knocked out, a problem appeared and that is the blue you see through the edge of the glasses. This came from the blue background…

Read More
November 16, 2011

Lesson 28: Page 32

Now you have multi colored gradient with a defined line between the colors. To create the swirled look, you have to save that Gradient adj layer as a smart object….

Read More
November 16, 2011

Lesson 28: Page 33

Next select the Free Transform Tool from the Edit drop down menu or the shortcut is Ctrl-T. You can see the box on the left and hold down the shift…

Read More
November 16, 2011

Lesson 28: Page 34

The next step was to add a Hide All layer mask which hides the sharp glass image and shows the blurred layers.

Read More
November 16, 2011

Lesson 28: Page 35

  The text was added using the same techniques as described in the Cheeseburger ad.

Read More