Lesson 28: Page 02
Food Food is really a niche market for photographers and like fashion; many food photographers develop unique lighting styles for shooting food. Here we are going to look at basic…
Lesson 28: Page 03
This food image was also taken for a magazine. Here I chose to use a large light box on camera right to skim the key light across the food. This…
Lesson 28: Page 04
The Magazine Muffin Shoot This magazine shoot for the muffins and scones was shot using a high key approach and then worked in Photoshop. I set up a piece of…
Lesson 28: Page 05
Here is another muffin shot with coffee. I set up the sawhorses with old bedroom door, unrolled a half white seamless so that it would stretch the length of the…
Lesson 28: Page 07
The next step if to add a mask to the blurred layer and you do that by clicking on the add layer mask icon (red arrow). The mask should be…
Lesson 28: Page 08
I then added a Curves Adjustment Layer and create a slight S curve to it.
Lesson 28: Page 10
Next, I used the Polygonal Lasso Tool and created a square selection around the edge.
Lesson 28: Page 11
Ad Mockups For many of the following lessons I have created ad mockups using my photography and to also show you some techniques for shooting to layout, how to add…
Lesson 28: Page 12
In the below image I am changing the canvas to a vertical image from horizontal. If you are creating something that must be an exact size, then this is the…
Lesson 28: Page 13
Next I added a new layer using the add new layer icon (blue) at the bottom of the layers palette. I then click on the foreground color swatch and up…
Lesson 28: Page 14
I then enter the text for the word cheeseburger and get straight text such as that on the left. To Warp the text you can go to the drop down…
Lesson 28: Page 16
The Cookie Ad This mock up ad closely resembles one running in cooking magazines and the only real difference is the type font.
Lesson 28: Page 17
The first step was to create a duplicate background layer, a move I almost always do to cover myself should I have an accident it wont be on my base…
Lesson 28: Page 18
The background was white and so was the cookie box in the separate photo and this presented a merging issue. The top of the white cookie box and the background…
Lesson 28: Page 19
Using the Move Tool, you drag the flipped box into position below the main box.
Lesson 28: Page 22
There are a few special techniques to shooting liquid and beer and in this example on the right there is beer in the glass and the rear white wall has…
Lesson 28: Page 24
I usually like to shoot the highlights that will be needed on the products first and this first image is to get the highlight on the right side of the…
Lesson 28: Page 25
The first steps in PS were to clean the label from the Ego highlight, so using the Move tool, I drug the darker label image on top of the base…
Lesson 28: Page 26
Another highlight on the left of the bottle was added by copying over that layer, adding a hide all mask, and painting in only that highlight.
Lesson 28: Page 27
The original bottles that were shot with the lights on left some issues on the glass. The red arrow shows the highlight and the blue arrow shows the reflection of…
Lesson 28: Page 28
Often when you shoot these multi-image composite images there is experimentation in using the various elements to composite the final image. One of the last things I do once I…
Lesson 28: Page 29
Gilligan’s Tropical Cooler Ad The idea here was to shoot 3 glasses containing tropical fruit drinks in three flavors.
Lesson 28: Page 30
The first thing was the color of the drinks and they had to match the real colors presented at the restaurant. We used a combination of PowerAde, Gatorade, and food…
Lesson 28: Page 31
Once the glasses were selected and knocked out, a problem appeared and that is the blue you see through the edge of the glasses. This came from the blue background…
Lesson 28: Page 32
Now you have multi colored gradient with a defined line between the colors. To create the swirled look, you have to save that Gradient adj layer as a smart object….
Lesson 28: Page 33
Next select the Free Transform Tool from the Edit drop down menu or the shortcut is Ctrl-T. You can see the box on the left and hold down the shift…
Lesson 28: Page 34
The next step was to add a Hide All layer mask which hides the sharp glass image and shows the blurred layers.
Lesson 28: Page 35
The text was added using the same techniques as described in the Cheeseburger ad.
Lesson 28: Page 02
Food Food is really a niche market for photographers and like fashion; many food photographers develop unique lighting styles for shooting food. Here we are going to look at basic…
Lesson 28: Page 03
This food image was also taken for a magazine. Here I chose to use a large light box on camera right to skim the key light across the food. This…
Lesson 28: Page 04
The Magazine Muffin Shoot This magazine shoot for the muffins and scones was shot using a high key approach and then worked in Photoshop. I set up a piece of…
Lesson 28: Page 05
Here is another muffin shot with coffee. I set up the sawhorses with old bedroom door, unrolled a half white seamless so that it would stretch the length of the…
Lesson 28: Page 07
The next step if to add a mask to the blurred layer and you do that by clicking on the add layer mask icon (red arrow). The mask should be…
Lesson 28: Page 08
I then added a Curves Adjustment Layer and create a slight S curve to it.
Lesson 28: Page 10
Next, I used the Polygonal Lasso Tool and created a square selection around the edge.
Lesson 28: Page 11
Ad Mockups For many of the following lessons I have created ad mockups using my photography and to also show you some techniques for shooting to layout, how to add…
Lesson 28: Page 12
In the below image I am changing the canvas to a vertical image from horizontal. If you are creating something that must be an exact size, then this is the…
Lesson 28: Page 13
Next I added a new layer using the add new layer icon (blue) at the bottom of the layers palette. I then click on the foreground color swatch and up…
Lesson 28: Page 14
I then enter the text for the word cheeseburger and get straight text such as that on the left. To Warp the text you can go to the drop down…
Lesson 28: Page 16
The Cookie Ad This mock up ad closely resembles one running in cooking magazines and the only real difference is the type font.
Lesson 28: Page 17
The first step was to create a duplicate background layer, a move I almost always do to cover myself should I have an accident it wont be on my base…
Lesson 28: Page 18
The background was white and so was the cookie box in the separate photo and this presented a merging issue. The top of the white cookie box and the background…
Lesson 28: Page 19
Using the Move Tool, you drag the flipped box into position below the main box.
Lesson 28: Page 22
There are a few special techniques to shooting liquid and beer and in this example on the right there is beer in the glass and the rear white wall has…
Lesson 28: Page 24
I usually like to shoot the highlights that will be needed on the products first and this first image is to get the highlight on the right side of the…
Lesson 28: Page 25
The first steps in PS were to clean the label from the Ego highlight, so using the Move tool, I drug the darker label image on top of the base…
Lesson 28: Page 26
Another highlight on the left of the bottle was added by copying over that layer, adding a hide all mask, and painting in only that highlight.
Lesson 28: Page 27
The original bottles that were shot with the lights on left some issues on the glass. The red arrow shows the highlight and the blue arrow shows the reflection of…
Lesson 28: Page 28
Often when you shoot these multi-image composite images there is experimentation in using the various elements to composite the final image. One of the last things I do once I…
Lesson 28: Page 29
Gilligan’s Tropical Cooler Ad The idea here was to shoot 3 glasses containing tropical fruit drinks in three flavors.
Lesson 28: Page 30
The first thing was the color of the drinks and they had to match the real colors presented at the restaurant. We used a combination of PowerAde, Gatorade, and food…
Lesson 28: Page 31
Once the glasses were selected and knocked out, a problem appeared and that is the blue you see through the edge of the glasses. This came from the blue background…
Lesson 28: Page 32
Now you have multi colored gradient with a defined line between the colors. To create the swirled look, you have to save that Gradient adj layer as a smart object….
Lesson 28: Page 33
Next select the Free Transform Tool from the Edit drop down menu or the shortcut is Ctrl-T. You can see the box on the left and hold down the shift…
Lesson 28: Page 34
The next step was to add a Hide All layer mask which hides the sharp glass image and shows the blurred layers.
Lesson 28: Page 35
The text was added using the same techniques as described in the Cheeseburger ad.