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Lesson 26 Catalog Photography´s archives ↓

Lesson 26: Page 01

Lesson 26: Page 02

Catalogs are a great source of revenue as these usually require many photographs to complete the project. Think of all the catalogs you might subscribe to and all that you get in your junk mail. All of these were photographed by a photographer who may work for an in-house production department within the company and others may have been photographed by freelancers. There are tremendous opportunities here, but once again your specialty may come into play as well as your interest.The content you are trying to access is only available to members. Sorry.

Lesson 26: Page 03

In the end, to create an even light quality from corner to corner, with nice highlights and shadows in the ridges of the wood, I used the 22” white dish reflector placed in the same upper right spot. I then moved the light box back behind the dish.The content you are trying to access is only available to members. Sorry.

Lesson 26: Page 04

One thing that is important in any product photography is the products label. This in fact may be the most important aspect of the product and requires most of your attention. You do not want the label to have any shadows, bad reflections, or damage to it. Below are other pages and you can see that the only thing that really changed was the background.The content you are trying to access is only available to members. Sorry.

Lesson 26: Page 05

This diagram showing a widely used product technique and it is one large light box shooting into foam core reflectors. The light box and product are close in size to maintain that size of subject and size of light source create soft light.The content you are trying to access is only available to members. Sorry.

Lesson 26: Page 06

I chose to light similarly to a portrait light, but I used extra large light boxes so there would be more gradation between highlight and shadow and still create a nice textured light quality.

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Lesson 26: Page 07

During another catalog shoot for a different company, the client wanted the 3 dimensional look and they purchased this mannequin used for store displays. What we did not like was that there were no arms and although the chest was dimensional, the arms were not. Once knocked out, it would not look real. We used a person here as well. A large light box on camera left and another on right and behind placed the proper lighting. It was at this point the client decided to hire models.The content you are trying to access is only available to members. Sorry.

Lesson 26: Page 08

The next aspect of this catalog shoot was a challenge to solve. If you look at this page from the catalog, you will notice three product knockouts inserted into the layout in the lower half of the page. They look like normal products on a mannequin, don’t they? But there is a huge challenge and again, can you figure out what it is?The content you are trying to access is only available to members. Sorry.

Lesson 26: Page 09

This aspect of the shoot took some experimenting and I would not say the solution was simple. After shooting the previous shots, we reset our lights and setup by hanging the blouses upside down to get the straps and shoulder areas to hang down. The content you are trying to access is only available to members. Sorry.

Lesson 26: Page 10

Shooting to Layout

This next catalog shoot was for a company that imports novelties items from Holland that include plates, engraved spoons, salt and pepper shakers, etc. with Dutch themes such as windmills. We had about 8 pages to shoot and in some cases, other photographs from previous catalogs would be used again. So we had to shoot for precise placement in many of our shots AND the same lighting look so they would match. I should mention that this is not that big of a deal anymore with design programs and Photoshop. It is easy for clients to move items around, but it also does not mean that you won’t be asked to shoot to layout. I STILL have clients who do not know Photoshop. The content you are trying to access is only available to members. Sorry.

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