Lesson 36: Page 02
What to Charge, that is a tough question When I receive a call from clients regarding a shoot, they usually fall into two categories: clients I have worked with and…
Lesson 36: Page 03
Then you can do another assignment in the afternoon for another client at the half day rate. Here again, you have to be careful. If they want a simple head…
Lesson 36: Page 04
We all would like to get usage fees, but the reality is that is quite difficult on a local level. I chat with other photographer/friends about this and the general…
Lesson 36: Page 05
If I’m working for a new client then everything is in writing right from the beginning. I can tell you of one bad experience I had years ago. A graphic…
Lesson 36: Page 06
Client Layout: does the client have a layout to show you what they envision for the photo? If you’re shooting for advertising, design projects, annual reports, or any other print…
Lesson 36: Page 07
What does the set look like? Do you need background materials such as canvas, paper, or are you building a fake set to simulate a location. For example, one time…
Lesson 36: Page 08
More on Calculating your fee This is without a doubt the toughest part of your job in trying to earn business. Some photographers charge very little like one half or…
Lesson 36: Page 09
One photographer friend of mine has a great strategy for dealing with situations like this. The client provides him a list of how many shots are needed and he looks…
Lesson 36: Page 10
Other photographers who are working in the high end of advertising photography are not only successful in getting top pay rates, but they also get usage fees, and the client…
Lesson 36: Page 11
I was contacted by a former student of mine whom I will call ‘Bob.’ Bob took a commercial photography course from me last year. He is I believe in high…
Lesson 36: Page 12
So what types of clients can you charge usage for? I would say any client willing to agree to pay it. Now the hard part is determining who will pay…
Lesson 36: Page 13
Nike was a huge client of mine in the 90’s and I shot about 1.2 million shoes for them (really rough guess), actually I just shot a lot of shoes…
Lesson 36: Page 14
I constantly discuss with my clients what I think will work and will not work based on what they told me they want. For example, I’m in a manufacturing plant…
Lesson 36: Page 15
Some additional pricing strategies Many photographers charge digital capture fees. This is based on each image that they capture and I have seen a range averaging between one dollar and…
Lesson 36: Page 18
Estimating The Photography Assignment A stock photo client has just called you about an assignment. They like your photography, working with you, and now want you to shoot a project….
Lesson 36: Page 19
Props, Models, and Location Scouting Adventure and recreation assignments are common for outdoor photographers. In many cases these assignments require specific locations where the client wants to shoot and whether…
Lesson 36: Page 20
WHEN ONE THING LEADS TO ANOTHER Many, if not most photographers are stock photographers, photographing their favorite subjects and then finding markets for those images. Some are stock and assignment…
Lesson 36: Page 21
Nature and Outdoor Photographers: Why you are better off being a local hero than an international nobody. The world of photography has changed immensely and if you have been a photographer for…
Lesson 36: Page 22
Business sucks so what are you going to do about it? I think it is fair to say the business sucks in professional photography these days. I know a lot…
Lesson 36: Page 23
Social Marketing: There is no doubt about the importance of social marketing. I could certainly write a whole chapter on social marketing and find it obsolete by the time I…
Lesson 36: Page 02
What to Charge, that is a tough question When I receive a call from clients regarding a shoot, they usually fall into two categories: clients I have worked with and…
Lesson 36: Page 03
Then you can do another assignment in the afternoon for another client at the half day rate. Here again, you have to be careful. If they want a simple head…
Lesson 36: Page 04
We all would like to get usage fees, but the reality is that is quite difficult on a local level. I chat with other photographer/friends about this and the general…
Lesson 36: Page 05
If I’m working for a new client then everything is in writing right from the beginning. I can tell you of one bad experience I had years ago. A graphic…
Lesson 36: Page 06
Client Layout: does the client have a layout to show you what they envision for the photo? If you’re shooting for advertising, design projects, annual reports, or any other print…
Lesson 36: Page 07
What does the set look like? Do you need background materials such as canvas, paper, or are you building a fake set to simulate a location. For example, one time…
Lesson 36: Page 08
More on Calculating your fee This is without a doubt the toughest part of your job in trying to earn business. Some photographers charge very little like one half or…
Lesson 36: Page 09
One photographer friend of mine has a great strategy for dealing with situations like this. The client provides him a list of how many shots are needed and he looks…
Lesson 36: Page 10
Other photographers who are working in the high end of advertising photography are not only successful in getting top pay rates, but they also get usage fees, and the client…
Lesson 36: Page 11
I was contacted by a former student of mine whom I will call ‘Bob.’ Bob took a commercial photography course from me last year. He is I believe in high…
Lesson 36: Page 12
So what types of clients can you charge usage for? I would say any client willing to agree to pay it. Now the hard part is determining who will pay…
Lesson 36: Page 13
Nike was a huge client of mine in the 90’s and I shot about 1.2 million shoes for them (really rough guess), actually I just shot a lot of shoes…
Lesson 36: Page 14
I constantly discuss with my clients what I think will work and will not work based on what they told me they want. For example, I’m in a manufacturing plant…
Lesson 36: Page 15
Some additional pricing strategies Many photographers charge digital capture fees. This is based on each image that they capture and I have seen a range averaging between one dollar and…
Lesson 36: Page 18
Estimating The Photography Assignment A stock photo client has just called you about an assignment. They like your photography, working with you, and now want you to shoot a project….
Lesson 36: Page 19
Props, Models, and Location Scouting Adventure and recreation assignments are common for outdoor photographers. In many cases these assignments require specific locations where the client wants to shoot and whether…
Lesson 36: Page 20
WHEN ONE THING LEADS TO ANOTHER Many, if not most photographers are stock photographers, photographing their favorite subjects and then finding markets for those images. Some are stock and assignment…
Lesson 36: Page 21
Nature and Outdoor Photographers: Why you are better off being a local hero than an international nobody. The world of photography has changed immensely and if you have been a photographer for…
Lesson 36: Page 22
Business sucks so what are you going to do about it? I think it is fair to say the business sucks in professional photography these days. I know a lot…
Lesson 36: Page 23
Social Marketing: There is no doubt about the importance of social marketing. I could certainly write a whole chapter on social marketing and find it obsolete by the time I…