Other photographers who are working in the high end of advertising photography are not only successful in getting top pay rates, but they also get usage fees, and the client pays to rent their camera gear for the job as well This means they are charging equipment fees for their photographic gear on top of assignment and usage fees. I am confident that this is extremely rare and only successful in the high-end of advertising photography. I know of nobody successfully charging for the use of their own camera gear to the client.
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