If you are interested in selling stock photography, two of my courses feature in-depth tutorials on what to shoot, how to price images, and negotiating sales and I am happy to provide a coupon to enroll here. Just click the links.
How to Be a Professional Outdoor and Nature Photographer Use coupon SAVE25 for 25% off.
The Complete Comercial Photographer Use coupon SAVE25 for 25% off.
Do you want to make more money, especially with your photography? I am sure most photographers would agree they would like to make more money!
If you are an active photographer marketing your photography and sharing images on social media sites, it is quite possible you will be contacted by someone interested in using your photograph. A request to license one of your photos could be for many different uses like buying a print to licensing the image in a magazine or brochure or a website. Each different use should command a certain price based on that usage.
First, keep in mind if someone wants to use your image and contacts you, then they are likely willing to pay. Others not willing to pay may just swipe your image off social media and use it with permission. If you think this may have happened, you can use Google Images to search the internet for any unauthorized usages and then contact the infringer and demand they pay you or remove the photo.
However, this post is about pricing and negotiating legitimate requests to use your photography and the steps that you should take to establish a fair price based on usage before agreeing to the sale.
The first good sign is that someone is asking to use your picture, but that could easily be followed by “we don’t have a budget.” Granted we are all competing with free images these days and that makes it tougher, BUT…they know that, and if they wanted free they would go get it. Instead, they contacted you because your image caught their attention, and despite them claiming to ‘not having a budget’ they are contacting you to find out ‘how much.’
The goal is to get the most money you can negotiate, so don’t just give your picture away for a photo credit without attempting to get paid for that usage.
Instead, get information about the intended usage they are requesting so you can build a case as to why the requested usage is worth money and then let them respond.
If they start by asking for FREE then respond by asking if EVERYONE else participating in this project is working from FREE, including themselves, the printer if it is going into print and anyone else involved in the project. If you are asked to donate a picture for free, they should be donating their time and all else, for FREE as well. If you don’t hear back then you won’t be wasting any more time.
Here are the steps to determining the value of an image usage:
- What do they want to use the image for? Ask them how they plan to use it. What, where, when, and how long they want to use it are the main considerations.
- Once they tell you they might immediately ask for the price right there on the phone. Don’t agree to a price on the spur of the moment! It is never a good idea, so suggest instead that you will call them back within 10 minutes and take time to figure out a price for the usage.
- Use your pricing guide to establish a price and if you don’t have a pricing guide, visit Getty Images website and search for Pricing Calculator.
- Call them back within 10 minutes to negotiate a price. Explain that the requested usage is worth $xxx and how you came to that value. Then immediately ask “how does that work for your budget?
- The response might be “that will work” and what could be better? But in most cases, you will get less than favorable responses and that can be expected. Be prepared with a comeback and my usual reply is “Tell me what does work for your budget.” Getting paid for image usage is all about negotiation so be prepared to negotiate.
- Once you reach an agreement on a fee to use your image, put the agreed terms in writing on your invoice and submit it.
It’s not an easy task these days to get paid for your photography but it still happens every day. While it may not be the usage fee you wanted, if you negotiated well and are getting paid, then you can be confident that you are looking out for the best interest of your photography business.
Get there two courses at the cheapest price..
How to Be a Professional Outdoor and Nature Photographer $Use coupon SAVE25 for 25% off.
How to Be a Comercial Photographer Use coupon SAVE25 for 25% off.