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Lesson 4: Location and Advertising´s archives ↓

Lesson 4: Page 01

This lesson takes us back into the field where we will look at various technical considerations when photographing people on location. By now you have a clear understanding of how to light people in general terms for a good portrait, but what do you do when a client throws an assignment at you that requires considerations beyond making the person look good?The content you are trying to access is only available to members. Sorry.

Lesson 4: Page 02

Assignment: Company Brochure

What’s the challenge? How to shoot her with nice light and no reflections in the glass. The idea behind the photo was to show a woman in her home office in a care free pose to demonstrate how simple her life is with the product made by this company. This ended up being a much more difficult photo shoot than I anticipated simply because of all the glass.The content you are trying to access is only available to members. Sorry.

Lesson 4: Page 03

The Company Executive Office Portrait (cont)

To do this, we would be looking down the hallway, which was narrow and left little room for lights and stands. In addition, the hallway had only ceiling spots for light  and a quick test showed that those lights alone would be to contrasty.The content you are trying to access is only available to members. Sorry.

Lesson 4: Page 04

The Hallway

The next challenge we had was to bring up the balance of light in the hallway to reduce the contrast created with the ceiling spots. Test shots showed three areas that needed additional light added. The first was the black couch behind the subjects. The content you are trying to access is only available to members. Sorry.

Lesson 4: Page 05

Assignment: Company owners for a bank ad.

What’s the challenge? Mixing strobe and ambient light iin an industrial setting.The content you are trying to access is only available to members. Sorry.

Lesson 4: Page 06

Assignment: Director of computer records center for a state to be shot for a magazine.

What’s the challenge? Another boring computer room…….not so fast! make it interesting.The content you are trying to access is only available to members. Sorry.

Lesson 4: Page 07

Assignment: Shoot two physicians in a hospital environment.

What’s the challenge? Being creative and producing a photo that is interesting and unique and not ordinary. This was a corporate identity brochure for this hospital and we focused on highlighting their capabilities. This included shooting in the labs, surgery, and staff portraits. For this photo I was asked to photograph two of their physicians in an actual environment.The content you are trying to access is only available to members. Sorry.

Lesson 4: Page 08

 


MAKING THE ORDINARY EXTRAORDINARY

I had an assignment from a magazine to photograph this CEO of a web based company. When I arrived at the location where their offices were, I found they had just moved into the space and it was one big empty room with desks spaced out. My immediate reaction is to freak out and wonder “what in the world am I gonna do?”  The content you are trying to access is only available to members. Sorry.

Lesson 4: Page 09

 

Important Technique: take note!

 

One of the most useful tools for location work and occasionally in the studio is the reflector panels. You can get them at B&H.

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Lesson 4: Page 10

Assignment: The Wine Shop

I had a 5 day assignment to shoot local businesses for their tourism association and the variety of subjects to be shot was far and wide. You will see more examples of this assignment throughout the lessons, but here was one of the more challenging lighting setups.

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