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Lesson 3: Corporations and Business´s archives ↓

Lesson 3: Page 01

Lesson 3: ON LOCATION: CORPORATE, INDUSTRIAL, AND BUSINESS’S

Next to advertising; corporate, industrial, medical, and business’s are the largest segments of photography assignments. Large corporations and small business’s alike must show the world their products, their people, and their manufacturing ability to earn their clients business. To earn your clients business, you must have an effective portfolio of images that illustrate your ability to photograph a wide variety of subjects and meet your clients needs. The content you are trying to access is only available to members. Sorry.

Lesson 3: Page 02


Using Color

Many situations that I am asked to photograph for business and industry are what I describe as; ugly, dirty, boring, drab, etc. These locations are usually business or manufacturing plants that have no color to them. I like to use color by gelling my lights and you can literally hide the ugliness of a facility by covering up the blandness with color. I am not describing Color Correction (CC gels) but rather color for effect. I will most likely use the CC gels on lights for areas that need corrected color. I will use Color Gels for effect when I want a blue background or red highlight.The content you are trying to access is only available to members. Sorry.

Lesson 3: Page 03

I had been doing photography for this client for years and they have many manufacturing plants around the states and overseas. My client would contact each division and inquire as to what they may have done the previous year to increase production, invest in state of the art equipment, or anything that moves the company towards streamlined production and increased profits. Many, in fact too many, said that we could photograph their new CMM machine, which is a precision measuring device. This machine had been purchased by all the company divisions for the same purpose and when asked what to shoot, they all said this machine. Obviously I could not do this for every plant we visited, but I would include it as one of the photos we captured at each location so the client would have options to choose from.

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Lesson 3: Page 04


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Lesson 3: Page 05

pcc process

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Lesson 3: Page 06

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Lesson 3: Page 07


Let the sparks fly!


 

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Lesson 3: Page 08

Lighting Outside

Plenty of corporate and industrial photography takes place outside and in some cases you will need to mix your strobe lights with the ambient outdoor light. This is quite easy to do as long as you remember:The content you are trying to access is only available to members. Sorry.

Lesson 3: Page 09

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Lesson 3: Page 10

 

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