Test and Shoot
It is so important for photographers to always be testing and shooting new material for their portfolio trying new techniques and processes that hopefully attract clients. One thing I did is begin shooting ad mockups; a real product with a fake ad meaning it was not a real assignment I got paid for. Instead, I was trying new techniques and create fake ads to put in my book. Now you are wondering if I then told clients reviewing my book if they were real ads and the answer is no. It is to easy to get caught in lies and clients figure you out. So I would tell them these were tests and that is just what they were.
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