PRODUCT TECHNIQUES; METAL, WOOD, PLASTIC, AND GLASS

Product photography can cover a wide range of subjects and can include anything from food, toys, shoes, a wrench, box of macaroni, a bottle of beer, and pretty much anything someone is selling. In many ways, the approach is the same as any photo subject, yet can require a very different depending on the product. No matter the subject, you must have an understanding of light approaches and the use of different light modifiers, flags and reflectors, diffusers and gels, and have the ability to effectively apply them to your product. Many of the same techniques used in other areas of photography can be used with product photos as well. Some products will be very basic while others are extremely complex. The goal is to find a solution that best illustrates the product.

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