The client came back with a request for more uses as a tourism related advertisement, running nationally in 4 travel magazines with a combined print run of 2.5 million. The suggested low price is $1200, average $1850, and high $2500. Because it is tourism related and thus a lesser value than an advertisement to sell a product, I quoted the client $1600 and we settled on $1500. Now a west coast travel magazine has seen the ads and wants to use it in an editorial piece in the magazine for the summer issue and at ¼ page. They are only the west coast and have a circulation of 300,000. The index suggests that the low price be $175, average $300, and high $425. Since it was a regional use instead of national, the agreed price was $250 for one time, non-exclusive, editorial.
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