If you flew to Africa, hired a safari guide to take you into the outback, you have greater production value than going to the zoo or game park. Be sure and consider what it costs you to create an image and consider that in your prices. However, if you live in New York and travel to Utah to shoot Delicate Arch, you may have trouble quoting and additional 50% to your quote as “production value” because your competitors who live closer will not consider that.
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