This happens when a buyer wants your photo, for whatever reason, and may be willing to pay more to get it. Evaluate your work and compare it with similar work in the market to give you an idea of where you fit. Look at your competitions websites as well as the large stock agencies to see what they represent.

If you find plenty similar to yours then you have lots of competition but if you find little if any, then your rare or unique work should bring in more money. The steps to effectively establish a fair price can be described by the Who, What, Where, When, and How concept.
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