Lesson 34: Page 07
Advertising is designed to continuously generate income for the client as long as the ad is running. Ads are higher profile and have more views, like web page views, so…
Lesson 36: Page 07
What does the set look like? Do you need background materials such as canvas, paper, or are you building a fake set to simulate a location. For example, one time…
Lesson 36: Page 06
Client Layout: does the client have a layout to show you what they envision for the photo? If you’re shooting for advertising, design projects, annual reports, or any other print…
Lesson 35: Page 06
Managing your ego A good ego is crucial when it comes time to present you and your work, estimate a project, or negotiate a sale. It provides you the confidence…
Lesson 34: Page 05
This happens when a buyer wants your photo, for whatever reason, and may be willing to pay more to get it. Evaluate your work and compare it with similar work…
Lesson 36: Page 05
If I’m working for a new client then everything is in writing right from the beginning. I can tell you of one bad experience I had years ago. A graphic…
Lesson 35: Page 05
Are you the worlds greatest photographer? Really, raise your hand if you are the best photographer in the world. Did you raise your arm high or merely twitch your pinkie…
Lesson 35: Page 04
A Few Tips on Clients Accessibility. Clients want to be able to locate you and receive prompt replies. I can admit that I have lost sales and assignments because I…
Lesson 34: Page 04
Here is the same photo in two uses, one for a non- profit private school and the other for a shopping center. The private school piece is a brochure, limited…
Lesson 36: Page 04
We all would like to get usage fees, but the reality is that is quite difficult on a local level. I chat with other photographer/friends about this and the general…
Lesson 34: Page 03
If you were with a large agency back then, you could use a rough estimate of earning $1 per month for each image in an agency file. Now it is…
Lesson 35: Page 03
Understanding Clients: First, look at your own experiences How many times have you dined in a restaurant and felt your grumpy waiter was lousy? Have you ever greeted a gas…
Lesson 36: Page 03
Then you can do another assignment in the afternoon for another client at the half day rate. Here again, you have to be careful. If they want a simple head…
Lesson 36: Page 02
What to Charge, that is a tough question When I receive a call from clients regarding a shoot, they usually fall into two categories: clients I have worked with and…
Lesson 34: Page 02
SELLING YOUR STOCK PHOTOGRAPHY Your phone has just rung from a prospective client who wants to buy one of your images for a specific use. If you are new to…
Lesson 35: Page 02
As you prepare to enter the world of commercial photography, you will begin by developing a list of clients. You will target this list based on what you feel are…
Lesson 14: Page 22
No matter what you wish to shoot in stock, do your research to see what is being photographed and marketed. Understand that people and business far outsells nature and wildlife….
Lesson 14: Page 21
I snowshoed out into the winter woods with a box of red bulbs and my cameras. I decorated the tree and then shot. It was a hazy overcast so there…
Lesson 14: Page 20
Keep in mind environmental disasters are good sources for salable nature photography. A noted nature photographer here in Oregon was packed and ready to jump in an airplane as people…
Lesson 14: Page 19
GETTING STARTED Now if you are feeling that I have made it all sound hopeless, it is not. I am being realistic! As the old saying goes, ‘where there is…
Lesson 14: Page 18
Here are some of the categories for landscape and nature subjects: Wildlife. This is the smallest market category in this subject area. There are plenty of fabulous wildlife photographers already…
Lesson 14: Page 17
LANDSCAPE AND NATURE Nature and the landscape photography is a wonderful subject that I personally find to be the most satisfying and personally rewarding of all my photographic pursuits. Fresh…
Lesson 14: Page 16
This birthday party photo is now outdated but is a great example because it has been very successful due to the diversity of people. It is a good mix of…
Lesson 14: Page 15
YOUR INDOOR AND OUTDOOR STUDIO We have discussed several techniques for outdoor people photography. To create salable images in your outdoor studio you will need to evaluate several factors. The…
Lesson 14: Page 14
When photographing people in general, you need to show a sense of happiness, contentment, satisfaction, and pride that comes with a happy life, unless you are illustrating a different concept…
Lesson 14: Page 13
Here is an example shot list I would prepare prior to shooting a senior woman gardening and tending her roses. (Watch for background distractions) A semi wide, vertical shot, from…
Lesson 14: Page 12
BACKGROUNDS The best backgrounds for your photos do not compete with your subject, but rather compliment it. Throughout this course I will continually use a shooting “thought process” I call…
Lesson 14: Page 11
SAMPLE ONLY, CONSULT WITH YOUR ATTORNEY STOCK PHOTO RELEASE#_________________________SUBJECT/SHOOT______________________ In consideration of my engagement as a model, and for other and valuable consideration herein acknowledged as received, upon the…
Lesson 14: Page 10
More traditional colors, Reds, yellows, greens, blues, and grays have a much longer life span than the trendy colors. I believe that red is the color of eternity as it…
Lesson 14: Page 09
Keep in mind the stereotypes that prevail in our society, whether valid or not. For example, many years ago, as I was building my stock photo files I planned a…
Lesson 14: Page 08
Like all stock photos, the success and appeal of an image depends on the subject and the skill of the photographer. Today’s stock photographers have to be determined, aware, and…
Lesson 14: Page 07
STUDIO STOCK PHOTOGRAPHY I created a lot of stock imagery in the studio. Does this mean you need a studio? Absolutely not! Some of my earliest stock photos that were…
Lesson 14: Page 06
STOCK PHOTOGRAPHY CONCEPTS Successful stock photos are often successful because they illustrate a concept. It is not uncommon for a client to be looking for a stock image that says…
Lesson 14: Page 05
Some landscape and nature photographers still shoot with a large format 4×5 view camera. This will give you a spectacular 4 inch by 5 inch film image. You can also…
Lesson 14: Page 04
There are several reasons why these clients buy stock photos. The first reason might be that a stock photo says what they are trying to say, delivers the message about…
Lesson 14: Page 03
This is a great example of being in the right place at the right time. As I was exploring from the road, I came around the bend to see the…
Lesson 14: Page 02
What do you love to photograph? Do you want to make money at it so you can continue to shoot what you love best? Love and money are the two…
Lesson 13: Page 18
Here is another industrial shot that required an approach to lighting that dealt with issues. This is a high rise building under construction and these are the electricians. First, there…
Lesson 13: Page 17
People in Industry This is a pretty big scene to light. The first thing you should notice is that there is directional light on each person and that is the…
Lesson 13: Page 16
Here again was another assignment that required a mix of strobe and ambient light. We also scouted this in advance to see when the sun would be where and we…
Lesson 13: Page 15
This guy was the manager of a plant and we were scheduled to photograph him at 9:00 a.m. because that was what his schedule allowed, so we had no choice…
Lesson 13: Page 14
Lighting Outside Plenty of corporate and industrial photography takes place outside and in some cases you will need to mix your strobe lights with the ambient outdoor light. This is…
Lesson 13: Page 13
This image was pretty simple. The idea was to photograph design software and since this made the computer of more interest in the shot. There was a white wall in…
Lesson 13: Page 12
Electron Microscope The next shot was of the electron microscope and this room was very small. I need a wide angle to get the entire thing in the frame. There…
Lesson 13: Page 11
The Lab On assignment for a research company, I was asked to photograph numerous processes. For the technician on the right the setup was to show her pouring ‘stuff’. (I…
Lesson 13: Page 10
Another example of a simple setup! A large light box was placed on camera right with a blue gel to put the highlight on the left side of the machine….
Lesson 34: Page 07
Advertising is designed to continuously generate income for the client as long as the ad is running. Ads are higher profile and have more views, like web page views, so…
Lesson 36: Page 07
What does the set look like? Do you need background materials such as canvas, paper, or are you building a fake set to simulate a location. For example, one time…
Lesson 36: Page 06
Client Layout: does the client have a layout to show you what they envision for the photo? If you’re shooting for advertising, design projects, annual reports, or any other print…
Lesson 35: Page 06
Managing your ego A good ego is crucial when it comes time to present you and your work, estimate a project, or negotiate a sale. It provides you the confidence…
Lesson 34: Page 05
This happens when a buyer wants your photo, for whatever reason, and may be willing to pay more to get it. Evaluate your work and compare it with similar work…
Lesson 36: Page 05
If I’m working for a new client then everything is in writing right from the beginning. I can tell you of one bad experience I had years ago. A graphic…
Lesson 35: Page 05
Are you the worlds greatest photographer? Really, raise your hand if you are the best photographer in the world. Did you raise your arm high or merely twitch your pinkie…
Lesson 35: Page 04
A Few Tips on Clients Accessibility. Clients want to be able to locate you and receive prompt replies. I can admit that I have lost sales and assignments because I…
Lesson 34: Page 04
Here is the same photo in two uses, one for a non- profit private school and the other for a shopping center. The private school piece is a brochure, limited…
Lesson 36: Page 04
We all would like to get usage fees, but the reality is that is quite difficult on a local level. I chat with other photographer/friends about this and the general…
Lesson 34: Page 03
If you were with a large agency back then, you could use a rough estimate of earning $1 per month for each image in an agency file. Now it is…
Lesson 35: Page 03
Understanding Clients: First, look at your own experiences How many times have you dined in a restaurant and felt your grumpy waiter was lousy? Have you ever greeted a gas…
Lesson 36: Page 03
Then you can do another assignment in the afternoon for another client at the half day rate. Here again, you have to be careful. If they want a simple head…
Lesson 36: Page 02
What to Charge, that is a tough question When I receive a call from clients regarding a shoot, they usually fall into two categories: clients I have worked with and…
Lesson 34: Page 02
SELLING YOUR STOCK PHOTOGRAPHY Your phone has just rung from a prospective client who wants to buy one of your images for a specific use. If you are new to…
Lesson 35: Page 02
As you prepare to enter the world of commercial photography, you will begin by developing a list of clients. You will target this list based on what you feel are…
Lesson 14: Page 22
No matter what you wish to shoot in stock, do your research to see what is being photographed and marketed. Understand that people and business far outsells nature and wildlife….
Lesson 14: Page 21
I snowshoed out into the winter woods with a box of red bulbs and my cameras. I decorated the tree and then shot. It was a hazy overcast so there…
Lesson 14: Page 20
Keep in mind environmental disasters are good sources for salable nature photography. A noted nature photographer here in Oregon was packed and ready to jump in an airplane as people…
Lesson 14: Page 19
GETTING STARTED Now if you are feeling that I have made it all sound hopeless, it is not. I am being realistic! As the old saying goes, ‘where there is…
Lesson 14: Page 18
Here are some of the categories for landscape and nature subjects: Wildlife. This is the smallest market category in this subject area. There are plenty of fabulous wildlife photographers already…
Lesson 14: Page 17
LANDSCAPE AND NATURE Nature and the landscape photography is a wonderful subject that I personally find to be the most satisfying and personally rewarding of all my photographic pursuits. Fresh…
Lesson 14: Page 16
This birthday party photo is now outdated but is a great example because it has been very successful due to the diversity of people. It is a good mix of…
Lesson 14: Page 15
YOUR INDOOR AND OUTDOOR STUDIO We have discussed several techniques for outdoor people photography. To create salable images in your outdoor studio you will need to evaluate several factors. The…
Lesson 14: Page 14
When photographing people in general, you need to show a sense of happiness, contentment, satisfaction, and pride that comes with a happy life, unless you are illustrating a different concept…
Lesson 14: Page 13
Here is an example shot list I would prepare prior to shooting a senior woman gardening and tending her roses. (Watch for background distractions) A semi wide, vertical shot, from…
Lesson 14: Page 12
BACKGROUNDS The best backgrounds for your photos do not compete with your subject, but rather compliment it. Throughout this course I will continually use a shooting “thought process” I call…
Lesson 14: Page 11
SAMPLE ONLY, CONSULT WITH YOUR ATTORNEY STOCK PHOTO RELEASE#_________________________SUBJECT/SHOOT______________________ In consideration of my engagement as a model, and for other and valuable consideration herein acknowledged as received, upon the…
Lesson 14: Page 10
More traditional colors, Reds, yellows, greens, blues, and grays have a much longer life span than the trendy colors. I believe that red is the color of eternity as it…
Lesson 14: Page 09
Keep in mind the stereotypes that prevail in our society, whether valid or not. For example, many years ago, as I was building my stock photo files I planned a…
Lesson 14: Page 08
Like all stock photos, the success and appeal of an image depends on the subject and the skill of the photographer. Today’s stock photographers have to be determined, aware, and…
Lesson 14: Page 07
STUDIO STOCK PHOTOGRAPHY I created a lot of stock imagery in the studio. Does this mean you need a studio? Absolutely not! Some of my earliest stock photos that were…
Lesson 14: Page 06
STOCK PHOTOGRAPHY CONCEPTS Successful stock photos are often successful because they illustrate a concept. It is not uncommon for a client to be looking for a stock image that says…
Lesson 14: Page 05
Some landscape and nature photographers still shoot with a large format 4×5 view camera. This will give you a spectacular 4 inch by 5 inch film image. You can also…
Lesson 14: Page 04
There are several reasons why these clients buy stock photos. The first reason might be that a stock photo says what they are trying to say, delivers the message about…
Lesson 14: Page 03
This is a great example of being in the right place at the right time. As I was exploring from the road, I came around the bend to see the…
Lesson 14: Page 02
What do you love to photograph? Do you want to make money at it so you can continue to shoot what you love best? Love and money are the two…
Lesson 13: Page 18
Here is another industrial shot that required an approach to lighting that dealt with issues. This is a high rise building under construction and these are the electricians. First, there…
Lesson 13: Page 17
People in Industry This is a pretty big scene to light. The first thing you should notice is that there is directional light on each person and that is the…
Lesson 13: Page 16
Here again was another assignment that required a mix of strobe and ambient light. We also scouted this in advance to see when the sun would be where and we…
Lesson 13: Page 15
This guy was the manager of a plant and we were scheduled to photograph him at 9:00 a.m. because that was what his schedule allowed, so we had no choice…
Lesson 13: Page 14
Lighting Outside Plenty of corporate and industrial photography takes place outside and in some cases you will need to mix your strobe lights with the ambient outdoor light. This is…
Lesson 13: Page 13
This image was pretty simple. The idea was to photograph design software and since this made the computer of more interest in the shot. There was a white wall in…
Lesson 13: Page 12
Electron Microscope The next shot was of the electron microscope and this room was very small. I need a wide angle to get the entire thing in the frame. There…
Lesson 13: Page 11
The Lab On assignment for a research company, I was asked to photograph numerous processes. For the technician on the right the setup was to show her pouring ‘stuff’. (I…
Lesson 13: Page 10
Another example of a simple setup! A large light box was placed on camera right with a blue gel to put the highlight on the left side of the machine….