November 20, 2011
Read More
Lesson 34: Page 02
SELLING YOUR STOCK PHOTOGRAPHY Your phone has just rung from a prospective client who wants to buy one of your images for a specific use. If you are new to…
November 20, 2011
Read More
Lesson 34: Page 03
If you were with a large agency back then, you could use a rough estimate of earning $1 per month for each image in an agency file. Now it is…
November 20, 2011
Read More
Lesson 34: Page 04
Here is the same photo in two uses, one for a non- profit private school and the other for a shopping center. The private school piece is a brochure, limited…
November 20, 2011
Read More
Lesson 34: Page 05
This happens when a buyer wants your photo, for whatever reason, and may be willing to pay more to get it. Evaluate your work and compare it with similar work…
November 20, 2011
Read More
Lesson 34: Page 06
How is the image going be used? How the image is going to be used is the first important consideration. Will it be used in an advertisement, an editorial spread,…
November 20, 2011
Read More
Lesson 34: Page 07
Advertising is designed to continuously generate income for the client as long as the ad is running. Ads are higher profile and have more views, like web page views, so…
November 20, 2011
Read More
Lesson 34: Page 08
Whatever price you establish should be based on your image qualities, the market for that usage, and then input from the client about their budget. Hopefully there is an acceptable…
November 20, 2011
Read More
Lesson 34: Page 09
How Unique is the Image? Good selling images often are unique in some way, some more and some less. The usage of a one-of-a-kind image is certainly more valuable than…
November 20, 2011
Read More
Lesson 34: Page 10
If you flew to Africa, hired a safari guide to take you into the outback, you have greater production value than going to the zoo or game park. Be sure…
November 20, 2011
Read More
Lesson 34: Page 11
The client came back with a request for more uses as a tourism related advertisement, running nationally in 4 travel magazines with a combined print run of 2.5 million. The…
November 20, 2011
Read More
Lesson 34: Page 12
Non-Profits You may at some point find yourself negotiating with a non-profit or asked to provide an image pro-bono. Letting images be used by non-profits and whether or not to…
November 20, 2011
Read More
Lesson 34: Page 13
The following charts provide the base price guidelines and are simple to calculate the base price. From there you consider all other factors. What you will not see in these…
November 20, 2011
Read More
Lesson 34: Page 18
Invoicing The last step in negotiating your transaction will be the invoice. It is imperative that you state the terms of the sale in your invoice or you could be…
November 20, 2011
Read More
Lesson 34: Page 02
SELLING YOUR STOCK PHOTOGRAPHY Your phone has just rung from a prospective client who wants to buy one of your images for a specific use. If you are new to…
November 20, 2011
Read More
Lesson 34: Page 03
If you were with a large agency back then, you could use a rough estimate of earning $1 per month for each image in an agency file. Now it is…
November 20, 2011
Read More
Lesson 34: Page 04
Here is the same photo in two uses, one for a non- profit private school and the other for a shopping center. The private school piece is a brochure, limited…
November 20, 2011
Read More
Lesson 34: Page 05
This happens when a buyer wants your photo, for whatever reason, and may be willing to pay more to get it. Evaluate your work and compare it with similar work…
November 20, 2011
Read More
Lesson 34: Page 06
How is the image going be used? How the image is going to be used is the first important consideration. Will it be used in an advertisement, an editorial spread,…
November 20, 2011
Read More
Lesson 34: Page 07
Advertising is designed to continuously generate income for the client as long as the ad is running. Ads are higher profile and have more views, like web page views, so…
November 20, 2011
Read More
Lesson 34: Page 08
Whatever price you establish should be based on your image qualities, the market for that usage, and then input from the client about their budget. Hopefully there is an acceptable…
November 20, 2011
Read More
Lesson 34: Page 09
How Unique is the Image? Good selling images often are unique in some way, some more and some less. The usage of a one-of-a-kind image is certainly more valuable than…
November 20, 2011
Read More
Lesson 34: Page 10
If you flew to Africa, hired a safari guide to take you into the outback, you have greater production value than going to the zoo or game park. Be sure…
November 20, 2011
Read More
Lesson 34: Page 11
The client came back with a request for more uses as a tourism related advertisement, running nationally in 4 travel magazines with a combined print run of 2.5 million. The…
November 20, 2011
Read More
Lesson 34: Page 12
Non-Profits You may at some point find yourself negotiating with a non-profit or asked to provide an image pro-bono. Letting images be used by non-profits and whether or not to…
November 20, 2011
Read More
Lesson 34: Page 13
The following charts provide the base price guidelines and are simple to calculate the base price. From there you consider all other factors. What you will not see in these…
November 20, 2011
Read More
Lesson 34: Page 18
Invoicing The last step in negotiating your transaction will be the invoice. It is imperative that you state the terms of the sale in your invoice or you could be…
