Lesson 27: Page 02
Of all the areas in commercial photography that have the largest budgets, advertising is it. This is where you can earn the $5000 plus per day, but have no illusions…
Lesson 27: Page 03
The Alarm Clock The idea for this ad was to photograph an alarm clock that is appearing to vibrate while ringing. To pull this off, we set up a small…
Lesson 27: Page 04
For this swimming pool image we literally walked out to the swimming pool and I laid down, the swimmer walked up, I framed up the shot which was against an…
Lesson 27: Page 05
The final shot in the series was similar to the runner on the indoor track in that it needed blurring as well. Here there was a large umbrella at 12:00…
Lesson 27: Page 06
Then I tested the exposure first by changing aperture until I had a good flash exposure and then bracketing the shutter speed until I had a good ambient exposure.
Lesson 27: Page 07
These products were shot for the companies catalog first and then used in the ad on the right. Multiple use of images by the client is quite common.
Lesson 27: Page 08
This ad was for the same client and approached differently. I laid a 9’ white seamless on the floor and the client then placed all the product on it. This…
Lesson 27: Page 09
This ad was staged to look as if it was climbers on location. If you know anything about rock climbing, it is a lifestyle sport and many climbers often live…
Lesson 27: Page 10
SHOOTING FOR LAYOUT Shooting for layout is something that on occasion needs to be carefully thought through. In the case of this ad, it was really quite simple. We shot…
Lesson 27: Page 11
Trade Ads We were going to a construction site to photograph a bridge project, site unseen, and did not know what to expect other than it had to be a…
Lesson 27: Page 12
We arrived at the building site and began looking around the grounds for a nice nature photo. I should point out that I have been hired several times to shoot…
Lesson 27: Page 13
Lots of Lights If you have only a few lights you should consider finding a source to rent lights when a job requires it. Here I needed lots of lights…
Lesson 27: Page 14
Since we had to shoot to layout, we were very careful to have enough image to keep the vertical and also squeeze the people together to fit the skinny width.
Lesson 27: Page 15
The Building In the case of this ad for a trade group, we scouted the building in advance by a few hours and then waited for the great light. As…
Lesson 27: Page 16
The Liquor Counter Card This assignment was an in-store display that was the size of a poster. The idea was to create a scene that looked like they were dining…
Lesson 27: Page 17
So the watch is photographed separately in the light tent. See the nice reflective highlights throughout the watch? To do this at the correct perspective so the watch will drop…
Lesson 27: Page 18
The Big Bank Campaign This ad was one in a series for the bank that were running off an on over 1 year. The bank was featuring customers who used…
Lesson 27: Page 19
This next location presented its own challenges, but that is normal and also makes being a photographer exciting. This shot was to show the brewery’s founders in their new brew…
Lesson 27: Page 20
Next was the lumber yard owner. In the building they had a large counter where they worked with clients. We staged it with lots of props and as you can…
Lesson 27: Page 21
The Farm Store Chain Campaign This campaign was for a farm store chain and each ad shows a real client who buys their gardening supplies from the store.
Lesson 27: Page 22
This photo gives an idea of the layout for the room. You can see my tripod and 200mm lens mounted to it and pointed where the subject will be positioned….
Lesson 27: Page 23
Another bank campaign This assignment had me traveling the region to different locations to shoot a variety of bank customers. This farmer was the first location and we just needed…
Lesson 27: Page 24
The Good Doctor This image of a doctor was photographed for a bank advertisement. The setup here was really quite simple: I need to use two light sources, one as…
Lesson 27: Page 25
For lighting I placed a large umbrella at one o’clock and you can see the effects on the two models on the far right as there are nice highlights on…
Lesson 27: Page 26
After lots of testing and adjusting and balancing each of these lights, I realized that her face was too dark and subsequently it needed more light on. At about 10…
Lesson 27: Page 27
This next ad is a cell phone mockup created for my portfolio as an I ‘shot for Photoshop’.
Lesson 27: Page 28
So here are the Photoshop steps: 1) I created a New Document and titled it Phone. The size was 8×10 at 300 dpi. I filled the background with yellow. Next I…
Lesson 27: Page 02
Of all the areas in commercial photography that have the largest budgets, advertising is it. This is where you can earn the $5000 plus per day, but have no illusions…
Lesson 27: Page 03
The Alarm Clock The idea for this ad was to photograph an alarm clock that is appearing to vibrate while ringing. To pull this off, we set up a small…
Lesson 27: Page 04
For this swimming pool image we literally walked out to the swimming pool and I laid down, the swimmer walked up, I framed up the shot which was against an…
Lesson 27: Page 05
The final shot in the series was similar to the runner on the indoor track in that it needed blurring as well. Here there was a large umbrella at 12:00…
Lesson 27: Page 06
Then I tested the exposure first by changing aperture until I had a good flash exposure and then bracketing the shutter speed until I had a good ambient exposure.
Lesson 27: Page 07
These products were shot for the companies catalog first and then used in the ad on the right. Multiple use of images by the client is quite common.
Lesson 27: Page 08
This ad was for the same client and approached differently. I laid a 9’ white seamless on the floor and the client then placed all the product on it. This…
Lesson 27: Page 09
This ad was staged to look as if it was climbers on location. If you know anything about rock climbing, it is a lifestyle sport and many climbers often live…
Lesson 27: Page 10
SHOOTING FOR LAYOUT Shooting for layout is something that on occasion needs to be carefully thought through. In the case of this ad, it was really quite simple. We shot…
Lesson 27: Page 11
Trade Ads We were going to a construction site to photograph a bridge project, site unseen, and did not know what to expect other than it had to be a…
Lesson 27: Page 12
We arrived at the building site and began looking around the grounds for a nice nature photo. I should point out that I have been hired several times to shoot…
Lesson 27: Page 13
Lots of Lights If you have only a few lights you should consider finding a source to rent lights when a job requires it. Here I needed lots of lights…
Lesson 27: Page 14
Since we had to shoot to layout, we were very careful to have enough image to keep the vertical and also squeeze the people together to fit the skinny width.
Lesson 27: Page 15
The Building In the case of this ad for a trade group, we scouted the building in advance by a few hours and then waited for the great light. As…
Lesson 27: Page 16
The Liquor Counter Card This assignment was an in-store display that was the size of a poster. The idea was to create a scene that looked like they were dining…
Lesson 27: Page 17
So the watch is photographed separately in the light tent. See the nice reflective highlights throughout the watch? To do this at the correct perspective so the watch will drop…
Lesson 27: Page 18
The Big Bank Campaign This ad was one in a series for the bank that were running off an on over 1 year. The bank was featuring customers who used…
Lesson 27: Page 19
This next location presented its own challenges, but that is normal and also makes being a photographer exciting. This shot was to show the brewery’s founders in their new brew…
Lesson 27: Page 20
Next was the lumber yard owner. In the building they had a large counter where they worked with clients. We staged it with lots of props and as you can…
Lesson 27: Page 21
The Farm Store Chain Campaign This campaign was for a farm store chain and each ad shows a real client who buys their gardening supplies from the store.
Lesson 27: Page 22
This photo gives an idea of the layout for the room. You can see my tripod and 200mm lens mounted to it and pointed where the subject will be positioned….
Lesson 27: Page 23
Another bank campaign This assignment had me traveling the region to different locations to shoot a variety of bank customers. This farmer was the first location and we just needed…
Lesson 27: Page 24
The Good Doctor This image of a doctor was photographed for a bank advertisement. The setup here was really quite simple: I need to use two light sources, one as…
Lesson 27: Page 25
For lighting I placed a large umbrella at one o’clock and you can see the effects on the two models on the far right as there are nice highlights on…
Lesson 27: Page 26
After lots of testing and adjusting and balancing each of these lights, I realized that her face was too dark and subsequently it needed more light on. At about 10…
Lesson 27: Page 27
This next ad is a cell phone mockup created for my portfolio as an I ‘shot for Photoshop’.
Lesson 27: Page 28
So here are the Photoshop steps: 1) I created a New Document and titled it Phone. The size was 8×10 at 300 dpi. I filled the background with yellow. Next I…