Lesson 1: Page 02
In 1995, I was called by Nike, letting me know that Michael Jordan was in town for a game against the Portland Trailblazers. Since MJ was Nike’s best known and…
Lesson 1: Page 03
I think the aforementioned says it all. This business can be very exciting! The opportunities available to qualified photographer’s is immense! You, as an aspiring photographer, have the whole world…
Lesson 1: Page 04
Your reasons are your own, but what you will learn in this course is that professional photography is a business and from the day you enter the market, your business…
Lesson 1: Page 05
If it sounds like doom and gloom, find any profession that does not have its downside. The first most important aspect of professional photography is that it is not a…
Lesson 1: Page 06
What might you shoot or choose to specialize in? There are many subjects that commercial photographers will be asked to shoot. They can range from simple portraits, to complex group…
Lesson 1: Page 07
The ability to create photographs is only a small part of this business. I will not only show you how to shoot that product a client just handed you, but…
Lesson 1: Page 08
What you must do for yourself: Be honest, hard working, dedicated, and devoted to learning as much as you can. In addition to the work you produce for the course…
Lesson 1: Page 09
Prepare to be poor There is no simple way to say it, but expect to be poor when you start out. Unless of course you have financial resources where money…
Lesson 1: Page 10
Equipment Primer There is a vast array of lights and accessories that can be applied to your lighting needs and each creates a different quality of lighting effects. In this…
Lesson 1: Page 11
Many umbrellas come with black backing to maximize the output of light bounced into the umbrella. There are also umbrellas that are called ‘shoot-through’ and these are designed to produce…
Lesson 1: Page 12
Grids have many uses for lighting. They can be used to accent products with an edge light, a hair light for a portrait, a narrow splash of light down a…
Lesson 1: Page 13
Lights I have both studio strobe power packs, where the light head plugs into the power pack, and mono lights, where each light is the power pack and strobe head…
Lesson 1: Page 14
How does the light work? For this example I will only describe the back of a White Lightning as I believe most strobes are similar.
Lesson 1: Page 15
In a portrait setup with two heads, you would place one head on the right socket set at 800 and a second head on the left set at 400 WS….
Lesson 1: Page 16
Here is a HYPOTHETICAL example: you went out and bought the two light package from Acme Photo Works and you got two stands and two lights and two umbrellas and…
Lesson 1: Page 25
Photo Tip: How do Those Lights Work What is the modeling light good for and shall I keep it on while shooting? It is your choice as to whether you…
Lesson 1: Page 26
Now are you saying, that one does not have the lights on to see how they look on the subject, but rather you change the settings on your camera, i.e….
Lesson 1: Page 27
2A) If you DO NOT have a flash meter, then you take test shots to determine the proper settings. I always start with my strobe power set at ½ power….
Lesson 1: Page 02
In 1995, I was called by Nike, letting me know that Michael Jordan was in town for a game against the Portland Trailblazers. Since MJ was Nike’s best known and…
Lesson 1: Page 03
I think the aforementioned says it all. This business can be very exciting! The opportunities available to qualified photographer’s is immense! You, as an aspiring photographer, have the whole world…
Lesson 1: Page 04
Your reasons are your own, but what you will learn in this course is that professional photography is a business and from the day you enter the market, your business…
Lesson 1: Page 05
If it sounds like doom and gloom, find any profession that does not have its downside. The first most important aspect of professional photography is that it is not a…
Lesson 1: Page 06
What might you shoot or choose to specialize in? There are many subjects that commercial photographers will be asked to shoot. They can range from simple portraits, to complex group…
Lesson 1: Page 07
The ability to create photographs is only a small part of this business. I will not only show you how to shoot that product a client just handed you, but…
Lesson 1: Page 08
What you must do for yourself: Be honest, hard working, dedicated, and devoted to learning as much as you can. In addition to the work you produce for the course…
Lesson 1: Page 09
Prepare to be poor There is no simple way to say it, but expect to be poor when you start out. Unless of course you have financial resources where money…
Lesson 1: Page 10
Equipment Primer There is a vast array of lights and accessories that can be applied to your lighting needs and each creates a different quality of lighting effects. In this…
Lesson 1: Page 11
Many umbrellas come with black backing to maximize the output of light bounced into the umbrella. There are also umbrellas that are called ‘shoot-through’ and these are designed to produce…
Lesson 1: Page 12
Grids have many uses for lighting. They can be used to accent products with an edge light, a hair light for a portrait, a narrow splash of light down a…
Lesson 1: Page 13
Lights I have both studio strobe power packs, where the light head plugs into the power pack, and mono lights, where each light is the power pack and strobe head…
Lesson 1: Page 14
How does the light work? For this example I will only describe the back of a White Lightning as I believe most strobes are similar.
Lesson 1: Page 15
In a portrait setup with two heads, you would place one head on the right socket set at 800 and a second head on the left set at 400 WS….
Lesson 1: Page 16
Here is a HYPOTHETICAL example: you went out and bought the two light package from Acme Photo Works and you got two stands and two lights and two umbrellas and…
Lesson 1: Page 25
Photo Tip: How do Those Lights Work What is the modeling light good for and shall I keep it on while shooting? It is your choice as to whether you…
Lesson 1: Page 26
Now are you saying, that one does not have the lights on to see how they look on the subject, but rather you change the settings on your camera, i.e….
Lesson 1: Page 27
2A) If you DO NOT have a flash meter, then you take test shots to determine the proper settings. I always start with my strobe power set at ½ power….